The Art of Advertising: CEOs from Mullen Advertising, Marc USA, Euro RSCG (1587622319)

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Author: Aspatore Books Staff, Christopher Santry, Mike Toth, Aspatore.com

Publisher: Aspatore Books (2003)

Binding: Paperback, 150 pages

pricer: $27.95

ISBN-10: 1587622319

editorialreviews

Inside the Minds: The Art of Advertising is the most authoritative book ever written on the essentials behind building successful brands and implementing creative communications solutions. This title features the founders, presidents and CEOs from some of the country's leading advertising agencies, who have each contributed chapters akin to objective, experience-related white papers or essays on the core issues surrounding success in such a competitive market. In an over-arching as wel as in-depth presentation of the fundamentals, authors articulate the unspoken rules and the important issues facing any agency now, and what will hold true into the future. From effective branding strategies to industry trends and challenges, this title pulls readers through all facets of advertising, from beginning to end. The different niches represented and the various perspectives presented enable readers to really get inside the great minds of advertising and glean practical advice, as the experts go back to basics in a must-read for anyone interested in this dynamic, unique industry.

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	Business/Investing Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs Publisher: Delstar PubLanguage: EnglishISBN: 1891686003Paperback: 312 pagesData: June 1, 1998Format: PDFDescription: Richard Thalheimer, President, The Sharper Image There are a lot of great copywriters, but Joe Sugarman is the best. He kno ...
	The End of Advertising as We Know It Author: Armin Brott, Sergio ZymanPublisher: Wiley (2002)Binding: Hardcover, 239 pagespricer: $35.00ISBN-10: 0471225819editorialreviewsThe controversial marketing guru discusses the revolution in advertising strategy"What can I say about Ser ...

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