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Business/Investing Sense and Respond: The Journey to Customer Purpose

Posted on 2010-03-15




Name:Business/Investing Sense and Respond: The Journey to Customer Purpose
ASIN/ISBN:140394573X
Language:English
File size:1 Mb
Publish Date: 2005-08-06
ISBN: 140394573X
Pages: 224 pages
File Type: PDF
File Size: 1 MB
Other Info: Palgrave Macmillan
   Business/Investing Sense and Respond: The Journey to Customer Purpose

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Sue Barlow, Stephen Parry, Mike Faulkner "Sense and Respond: The Journey to Customer Purpose"

The authors argue that lean production should be driven by the desire to achieve optimal customer service by sensing and responding to the customer. The customer is at the left of the process and the organization needs to respond in a holistic way so that the customer can impact on the design and delivery of products and processes. The book is based upon substantial research and practice by leading practitioners and heralds a paradigm shift in thinking on these issues.

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