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Business/Investing Sandro Castaldo - Trust In Market Relationships

Posted on 2010-03-16




Name:Business/Investing Sandro Castaldo - Trust In Market Relationships
ASIN/ISBN:1845427610
Language:English
File size:5.01 Mb
Publisher: Edward Elgar Publishing
Publish Date: 2008
ISBN: 1845427610
Pages: 309
File Type: PDF
File Size: 5.01 MB
   Business/Investing Sandro Castaldo - Trust In Market Relationships

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Sandro Castaldo - Trust In Market Relationships

"Trust in Marketing Relationships" illustrates that the importance of trust has intensified as markets have become more complex. Sandro Castaldo attempts to order the analytical complexity and myriad perspectives that characterise research on trust. He aims not to simplify this complexity, but to present guidelines for an interpretative model of trust, and to define fundamental concepts for trust management strategies. Issues explored include: the nature of trust, the relevance of trust to firms' intangible assets and value creation; dimensions of trust in marketing studies; psychological, sociological and organizational studies and the transactional cost theory; trust determinants, consequences and evolutionary processes and cycles.

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