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Business/Investing Trust-Based Selling: Using Customer Focus and Collaboration to Build Long-Term Relationships

Posted on 2010-03-16




Name:Business/Investing Trust-Based Selling: Using Customer Focus and Collaboration to Build Long-Term Relationships
ASIN/ISBN:0071461949
Language:English
File size:1.02 Mb
Publisher: McGraw-Hill
ISBN: 0071461949
Publish Date: edition 2005
File Type: PDF
Pages: 288 pages
File Size: 1,02 mb
   Business/Investing Trust-Based Selling: Using Customer Focus and Collaboration to Build Long-Term Relationships



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Trust-Based Selling: Using Customer Focus and Collaboration to Build Long-Term Relationships

Sales based on trust are uniquely powerful. Learn from Charles Green, co-author of the bestseller, THE TRUSTED ADVISOR, how to deserve and, therefore, earn a buyer’s trust.Buyers prefer to buy from people they trust. However, salespeople are often mistrusted. TRUST-BASED SELLING shows how trust between buyer and seller is created and explains how both sides benefit from it. Heavy with practical examples and suggestions, the book reveals why trust goes hand-in-hand with profit; how trust differentiates you from other sellers; and how to create trust in negotiations, closings, and when answering the six toughest sales questions. TRUST-BASED SELLING. a must for anyone in sales, is especially invaluable for sellers of complex, intangible services.

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