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Richard Laermer, Mark Simmons, "Punk Marketing: Get Off Your Ass and Join the Revolution"

The marketing revolution is here, so get on the left side of the barricade and become a part of it! Let's thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the corporations and are now firmly in control.

In Punk Marketing, Laermer and Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff—products, services, entertainment—and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed—one they have branded "Punk Marketing"—and it's one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly.

Never dull, sometimes controversial, but always a helluva lot of fun, Punk Marketing presents a manifesto for any businessperson needing to engage consumers—or any consumer seeking to understand and employ their newfound power. And here's the good news: It's based on principles that have existed forever. In an age of digital video recorders, "branded" entertainment, cell-phone TV, multiplayer online games, and never-ending social networking, a coherent approach to marketing has never been more vital. With Punk Marketing, there's a built-in plan to equip you with tools to make all this change work out just fine, thanks.

Punk Marketing is the first shot—soon to be heard 'round the world—of a long-awaited and breathless uprising that businesses want, deserve, and desperately need.

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	Business/Investing Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby(Editor) Paul Marsden(Editor), "Connected Marketing: The Viral, Buzz and Word of Mouth Revolution "Butterworth-Heinemann - 2005-11-23 \| ISBN: 075066634X \| 319 Pages \| 2 MB \| PDFConnected Marketing is a business book about the st ...
	Family & Home Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership Joseph Jaffe “Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership" Wiley \| 2007-10-19 \| ISBN: 0470137320 \| 320 pages \| PDF \| 4,2 MB
	Economics/Finances Marketing - The Retro Revolution Stephen Brown “Marketing - The Retro Revolution" Sage Publications Ltd \| 2001-08-01 \| ISBN: 0761968512 \| 272 pages \| PDF \| 1,05 MB Has marketing moved from "new and improved" to "as good as always"? Is old the new "new"? Retro-marketing ...
	Economics/Finances Marketing Revolution: The Radical New Approach to Transforming the Business, the Brand & the Bottom Line Paul R. Gamble, Alan Tapp, Anthony Marsella “Marketing Revolution: The Radical New Approach to Transforming the Business, the Brand & the Bottom Line" Kogan Page \| 2005-07-01 \| ISBN: 0749443855 \| 308 pages \| PDF \| 1,7 MB Based on the ex ...
	Business/Investing Al Lieberman, Pat Esgate - The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World Al Lieberman, Pat Esgate - The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the WorldFT Press \| 2002 \| ISBN: 0130293504 \| Pages: 384 \| PDF \| 8.4 MBIndustry insiders Al Lieberman and Patricia Esgate co ...
	Marketing Revolution: The Radical New Approach to Transforming the Business, the Brand Paul R. Gamble, Alan Tapp, Anthony Marsella ¡°Marketing Revolution: The Radical New Approach to Transforming the Business, the Brand & the Bottom Line" Kogan Page \| 2005-07-01 \| ISBN: 0749443855 \| 308 pages \| PDF \| 1,7 MB Based on the ...

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