Book123

Nonfiction The Psychology of Entertainment Media Blurring the Lines Between Entertainment and Persuasion

Business/Investing The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyer

David Meerman Scott “The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly" Wiley | 2007 | ISBN: 0470113456 | 304 pages | PDF | 13 Mb

Nonfiction Media Moguls (Communication and Society)

Media Moguls (Communication and Society)272 pages | Routledge; 1 edition (December 23, 1991) | ISBN: 0415054680 | PDF | 1 MbAn account of how a very few powerful individuals come to wield a lot of control in international communications. Th ...

Study Trigger Happy: Videogames and the Entertainment Revolution

Steven Poole, "Trigger Happy: Videogames and the Entertainment Revolution"Arcade Publishing | 2004-09-15 | ISBN: 1559705981 | 304 pages | PDF | 2,1 MBThe Edge calls Trigger Happy a "seminal piece of work." For the first time ever, an aficio ...

Economics/Finances Advertising 2.0: Social Media Marketing in a Web 2.0 World

Tracy L. Tuten, "Advertising 2.0: Social Media Marketing in a Web 2.0 World" Praeger | 2008 | ISBN: 0313352968 | 216 pages | PDF | 1,1 MB Review“This remarkable book will be a milestone for all marketers, educators and communicators who ...

Multimedia The Psychology of Entertainment Media Blurring the Lines Between Entertainment and Persuasion

The Psychology of Entertainment Media provides a cutting-edge look at how entertainment media affects its viewers, both in intended and unintended ways, and the psychological processes that underlie these effects. The collection represents ...