Categories
Technical
-- Database/SQL
-- Multimedia
-- Internet/Networking
-- Operating System
-- Programming
-- Security/Hacking
-- Science/Engineering
-- Web/HTML/CSS/Ajax
-- Unix/Linux
-- Windows
-- Mac OS X
-- Office
-- Perl/PHP/Python
-- C/C++/C#
-- .NET
-- Java
-- Hardware
-- Game Development
-- Embedded Systems
-- Graphics and Design
-- Network Programming
Study
Novel
Nonfiction
Health
Tutorial
Entertainment
Business
Magazine
Arts & Design
Audiobooks & Video Training
Cultures & Languages
Family & Home
Law & Politics
Lyrics & Music
Software Related
eBook Torrents
Uncategorized
-- Database/SQL
-- Multimedia
-- Internet/Networking
-- Operating System
-- Programming
-- Security/Hacking
-- Science/Engineering
-- Web/HTML/CSS/Ajax
-- Unix/Linux
-- Windows
-- Mac OS X
-- Office
-- Perl/PHP/Python
-- C/C++/C#
-- .NET
-- Java
-- Hardware
-- Game Development
-- Embedded Systems
-- Graphics and Design
-- Network Programming
Study
Novel
Nonfiction
Health
Tutorial
Entertainment
Business
Magazine
Arts & Design
Audiobooks & Video Training
Cultures & Languages
Family & Home
Law & Politics
Lyrics & Music
Software Related
eBook Torrents
Uncategorized
Share With Friends
Archive by Date
2012-08-06
2012-08-05
2012-08-04
2012-08-03
2012-08-02
2012-08-01
2012-07-31
2012-07-30
2012-07-29
2012-07-28
2012-08-05
2012-08-04
2012-08-03
2012-08-02
2012-08-01
2012-07-31
2012-07-30
2012-07-29
2012-07-28
Search Tag
Skyhawk
coating
Intensional
Abstract
Perro
Navigator
Flowering
网站设计
Philippines
Georgia
Belly
Fillion
Maintaining
Compatible
Virial
Consumerism
Quake
Fearbook
Rearmament
Partiality
Planets
Rebelling
Repost
Skeleton
Federalist
Galatians
Riddles
Stylish
classes
Recordings
Cencic
Sightline
Evaporators
Constructive
quelles
Imputation
洪秀全
Sorting
Speed
Flame
Sukhoi
forms
Triage
Universitext
Recorders
Botton
Symphonies
Summer
Arlow
Devil
Newest
Power Performance - Multimedia Storytelling for Journalism and Public Relations
Multimedia over IP and Wireless Networks - Compression, Networking, and Systems
Interactive Distributed Multimedia Systems and Telecommunication Services
Pro/ENGINEER WILDFIRE 5.0 Tutorial and MultiMedia CD
Advances in Multimedia Modeling [Repost]
Connections for the Digital Age - Multimedia Communications for Mobile, Nomadic and Fixed Devices
HTML5 Multimedia Development Cookbook
Moodle 2.0 Multimedia Cookbook
Connections for the Digital Age: Multimedia Communications for Mobile, Nomadic and Fixed Devices
Moodle 2.0 Multimedia Cookbook (repost)
HTML5 Multimedia Development Cookbook (repost)
Multimedia Making It Work Eighth Edition (repost)
Readings in Multimedia Computing and Networking (Repost)
HTML5 Multimedia: Develop and Design (Repost)
Great Guitar Tone with Ik Multimedia Amplitube: The Official Guide (repost)
Advances in Multimedia Modeling (part I)
Alistair Sutcliffe, "Multimedia and Virtual Reality: Designing Multisensory User Interfaces" (Repost)
Wavelet, Subband and Block Transforms in Communications and Multimedia [Repost]
Sushmita Mitra, "Data Mining: Multimedia, Soft Computing, and Bioinformatics" (repost)
Sushmita Mitra, "Data Mining: Multimedia, Soft Computing, and Bioinformatics" (repost)
Multimedia over IP and Wireless Networks - Compression, Networking, and Systems
Interactive Distributed Multimedia Systems and Telecommunication Services
Pro/ENGINEER WILDFIRE 5.0 Tutorial and MultiMedia CD
Advances in Multimedia Modeling [Repost]
Connections for the Digital Age - Multimedia Communications for Mobile, Nomadic and Fixed Devices
HTML5 Multimedia Development Cookbook
Moodle 2.0 Multimedia Cookbook
Connections for the Digital Age: Multimedia Communications for Mobile, Nomadic and Fixed Devices
Moodle 2.0 Multimedia Cookbook (repost)
HTML5 Multimedia Development Cookbook (repost)
Multimedia Making It Work Eighth Edition (repost)
Readings in Multimedia Computing and Networking (Repost)
HTML5 Multimedia: Develop and Design (Repost)
Great Guitar Tone with Ik Multimedia Amplitube: The Official Guide (repost)
Advances in Multimedia Modeling (part I)
Alistair Sutcliffe, "Multimedia and Virtual Reality: Designing Multisensory User Interfaces" (Repost)
Wavelet, Subband and Block Transforms in Communications and Multimedia [Repost]
Sushmita Mitra, "Data Mining: Multimedia, Soft Computing, and Bioinformatics" (repost)
Sushmita Mitra, "Data Mining: Multimedia, Soft Computing, and Bioinformatics" (repost)
Useful Links
Multimedia The Psychology of Entertainment Media Blurring the Lines Between Entertainment and Persuasion
Posted on 2010-03-17
|
The Psychology of Entertainment Media provides a cutting-edge look at how entertainment media affects its viewers, both in intended and unintended ways, and the psychological processes that underlie these effects. The collection represents an international, multidisciplinary investigation of an age-old process--persuasion--in a relatively new guise, which includes product placements, brand films, television programs, and sponsorships. The collection covers three broad areas: *the potential effects of embedding promotions within entertainment media content; *the persuasive power of the entertainment media content itself; and *individual differences in the interplay between media usage and media effects. Contributions focus on a variety of topics, including product placement, subliminal perception, narrative impact, cultivation effects on consumers, and individual differences in media use. Virtually all the chapters speak to the issue of how entertainment media are processed, with the conclusion that media consumers do tend to process entertainment and promotional information differently. Providing a broad perspective on how entertainment media may have an effect that goes largely unnoticed or unattended by consumers, this volume makes a substantial contribution toward creating a more knowledgeable field, as well as a more knowledgeable consumer. With its origins in the 21st Annual Advertising and Consumer Psychology Conference, the volume represents scholarship from prominent and emerging scholars in psychology, marketing, and communications. It is appropriate for advanced students and scholars in marketing, advertising, psychology, and mass communication; for research-focused practitioners working in marketing, advertising, and public policy; and for individuals interested in entertainment studies, consumer behavior, attitudes, persuasion, media studies, and consumer psychology.
Rating:
2.5 out of 5 by Book123 |
Download Links | |
Server | Status |
---|---|
Direct Download Link 1 | Alive |
Direct Download Link 2 | Alive |
Download Link 1 | Alive |
Buy This Book at Best Price >> |
Like this article?! Give us +1: