Pharmaceutical Branding Strategies (1420087703)

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Pharmaceutical branding describes the process whereby companies attempt to transform an active chemical compound into a recognizable package of associated brand values; these values, such as effectiveness, safety, trust and other more emotional associations, have become increasingly important levers through which pharmaceutical marketers can look to achieve greater market share and loyalty in an evermore competitive market space. Pharmaceutical branding efforts impact on a range of related strategies, including brand name development, Rx-to-OTC switching, DTC marketing, PR and corporate communications. Rather than present a generalized summary of current perspectives in , this report brings together the different views found from across the industry, presented directly from the experiences of leading experts in the field. The report contains the views of ten experts drawn from across different sectors of the branding arena, including industry product and marketing managers, advertising agency executives and management consultants. In an attempt to shed light on the future direction of this dynamic topic, provides a unique window into the perspectives and experiences of those leaders at the forefront of shaping that future.

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	Medical Pharmaceutical Branding Strategies: Thought Leader Perspectives On Brand Building
	Science/Engineering Process Analytical Technology: Spectroscopic Tools and Implementation Strategies for the Chemical and Pharmaceutical Industries Katherine A. Bakeev, "Process Analytical Technology: Spectroscopic Tools and Implementation Strategies for the Chemical and Pharmaceutical Industries"Wiley (September 19, 2005) \| ISBN: 1405121033 \| 451 pages \| PDF \| 4,2 MbThe use of real ...
	Business/Investing The 50-Plus Market: Why the Future Is Age-Neutral When It Comes to Marketing and Branding Strategies Dick Stroud "The 50-Plus Market: Why the Future Is Age-Neutral When It Comes to Marketing and Branding Strategies"Kogan Page \| 2006-02-01 \| ISBN: 0749442581 \| 320 pages \| PDF \| 2 MBDrawn from original research, this work takes an internatio ...
	Science/Engineering Immunotoxicology Strategies for Pharmaceutical Safety Assessment By Danuta J. Herzyk, Jeanine L. Bussiere Immunotoxicology Strategies for Pharmaceutical Safety Assessment By Danuta J. Herzyk, Jeanine L. BussierePublisher: Wiley-Interscience \| 25-08-2008 \| ISBN: 0470122382 \| 402 pages \| 21.7 Mb•An important reference which provides an overview ...
	Science/Engineering Pharmaceutical Product Branding Strategies: Simulating Patient Flow and Portfolio Dynamics, Second Edition Pharmaceutical Product Branding Strategies: Simulating Patient Flow and Portfolio Dynamics, Second EditionInforma HealthCare \| ISBN: 1420087703 \| 2009-03-02 \| PDF \| 368 pages \| 5 Mb This updated Second Edition details how marketers, forecas ...
	EBook Torrents Marketing Branding - Defending the Brand - Aggressive Strategies

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	Medical Pharmaceutical Branding Strategies: Thought Leader Perspectives On Brand Building
	Science/Engineering Process Analytical Technology: Spectroscopic Tools and Implementation Strategies for the Chemical and Pharmaceutical Industries Katherine A. Bakeev, "Process Analytical Technology: Spectroscopic Tools and Implementation Strategies for the Chemical and Pharmaceutical Industries"Wiley (September 19, 2005) \| ISBN: 1405121033 \| 451 pages \| PDF \| 4,2 MbThe use of real ...
	Business/Investing The 50-Plus Market: Why the Future Is Age-Neutral When It Comes to Marketing and Branding Strategies Dick Stroud "The 50-Plus Market: Why the Future Is Age-Neutral When It Comes to Marketing and Branding Strategies"Kogan Page \| 2006-02-01 \| ISBN: 0749442581 \| 320 pages \| PDF \| 2 MBDrawn from original research, this work takes an internatio ...
	Science/Engineering Immunotoxicology Strategies for Pharmaceutical Safety Assessment By Danuta J. Herzyk, Jeanine L. Bussiere Immunotoxicology Strategies for Pharmaceutical Safety Assessment By Danuta J. Herzyk, Jeanine L. BussierePublisher: Wiley-Interscience \| 25-08-2008 \| ISBN: 0470122382 \| 402 pages \| 21.7 Mb•An important reference which provides an overview ...
	Science/Engineering Pharmaceutical Product Branding Strategies: Simulating Patient Flow and Portfolio Dynamics, Second Edition Pharmaceutical Product Branding Strategies: Simulating Patient Flow and Portfolio Dynamics, Second EditionInforma HealthCare \| ISBN: 1420087703 \| 2009-03-02 \| PDF \| 368 pages \| 5 Mb This updated Second Edition details how marketers, forecas ...
	EBook Torrents Marketing Branding - Defending the Brand - Aggressive Strategies

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