Business/Investing Merrill R. Chapman, «In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters» (Repost) (1590591046)

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Business/Investing Merrill R. Chapman, «In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters» (Repost)

Posted on 2010-03-16

Name:	Business/Investing Merrill R. Chapman, «In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters» (Repost)
ASIN/ISBN:	1590591046
Language:	English
File size:	0.53 Mb
ISBN:	1590591046
Publish Date:	2003 Year
File Type:	CHM
File Size:	0,53 Mb
Pages:	256 Pages
Other Info:	Apress

Business/Investing Merrill R. Chapman, «In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters» (Repost)

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Merrill R. Chapman, «In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters»

“ In Search of Stupidity is National Lampoon meets Peter Drucker. In Search of Stupidity is a funny and well written business book that takes a look at some of the most influential marketing and business philosophies of the last twenty years and, through the dark glass of hindsight, provides a educational and vastly entertaining examination of why they didn't work. And make no mistake, most of them did not work. Richly illustrated with cartoons and reproductions of many of the actual campaigns used at the time marketing wizard Richard Chapman takes readers on a hilarious ride through the last twenty years. Filled with personal anecdotes spanning Chapman's remarkable career (he was present at many now famous meetings and events) In Search of Stupidity takes a no holds barred look at the uncreative and hopeless marketing ideas surrounding the technology industry. It offers clear, detailed analysis of what happened, why, and what you can do to avoid acting stupidly in the future.

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	Technical In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters Author: Merrill R. (Rick) Chapman, Merrill R. ChapmanPublisher: ApressPublish Date: 09 July, 2003ISBN: 1590591046
	Business In Search of Stupidity Over.20.Years of High Tech Marketing Disasters
	Business Merrill Chapman In Search of Stupidity Over 20 Years of High Tech Marketing Disasters chm
	Business In Search of Stupidity Over 20 Years of High Tech Marketing Disasters
	Business/Investing Merrill Rick Chapman - In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters, 2nd Edition (Repost) Merrill Rick Chapman - In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters, 2nd EditionApress \| 2006 \| ISBN: 1590597214 \| Pages: 408 \| PDF \| 2.70 MBIn Search of Stupidity: Over Twenty Years of High-Tech Marketing Disa ...
	Technical In Search of Stupidity Over 20 Years of High Tech Marketing Disasters Is a funny and well written business book that takes a look at some of the most influential marketing and business philosophies of the last twenty years and, through the dark glass of hindsight, provides a educational and vastly entertainin ...

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