Technical In Search of Stupidity Over 20 Years of High Tech Marketing Disasters (1590597214)

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Technical In Search of Stupidity Over 20 Years of High Tech Marketing Disasters

Posted on 2010-03-17

Name:	Technical In Search of Stupidity Over 20 Years of High Tech Marketing Disasters
ASIN/ISBN:	1590597214
Language:	English

Technical In Search of Stupidity Over 20 Years of High Tech Marketing Disasters

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Is a funny and well written business book that takes a look at some of the most influential marketing and business philosophies of the last twenty years and, through the dark glass of hindsight, provides a educational and vastly entertaining examination of why they didn't work.

In Search of Stupidity is National Lampoon meets Peter Drucker. A funny and well written business book that takes a look at some of the most influential marketing and business philosophies of the last twenty years and, through the dark glass of hindsight, provides an educational and vastly entertaining examination of why they didnÃƒâ€šÃ‚Â¡Ãƒâ€šÃ‚Â¯t work the for many of the country's largest and best known high tech companies. Make no mistake; most of them did not work.

Richly illustrated with cartoons and reproductions of many of the actual campaigns used at the time, marketing wizard Richard Chapman takes readers on a hilarious ride through the last twenty years. Filled with personal anecdotes spanning ChapmanÃƒâ€šÃ‚Â¡Ãƒâ€šÃ‚Â¯s remarkable career (he was present at many now famous meetings and events), In Search of Stupidity is a no-holds-barred look at the best of the worst hopeless marketing ideas and business decisions in the last twenty years of the technology industry.

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	Technical In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters Author: Merrill R. (Rick) Chapman, Merrill R. ChapmanPublisher: ApressPublish Date: 09 July, 2003ISBN: 1590591046
	Business In Search of Stupidity Over.20.Years of High Tech Marketing Disasters
	Business Merrill Chapman In Search of Stupidity Over 20 Years of High Tech Marketing Disasters chm
	Business In Search of Stupidity Over 20 Years of High Tech Marketing Disasters
	Business In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters, Second Edition In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters, Second Editionby Merrill R. (Rick) ChapmanISBN: 1590597214 \| 408 Pages \| PDF \| 2.7 MbIn Search of Stupidity: Over Twenty Years of High-Tech Marketing Disasters, Sec ...
	Business/Investing Merrill Rick Chapman - In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters, 2nd Edition (Repost) Merrill Rick Chapman - In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters, 2nd EditionApress \| 2006 \| ISBN: 1590597214 \| Pages: 408 \| PDF \| 2.70 MBIn Search of Stupidity: Over Twenty Years of High-Tech Marketing Disa ...

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