Business/Investing Marketing to Moviegoers: A Handbook of Strategies Used by Major Studios and Independents (0240806875)

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Robert Marich, "Marketing to Moviegoers: A Handbook of Strategies Used by Major Studios and Independents"

"Marketing to Moviegoers" is the essential guide to film marketing. Although there are many resources available about how to make a film, there are few about how to get your film seen once it's made and none that reveal the closely-guarded marketing secrets of the major motion picture studios. The author goes left to the source and provides data, quotes, and insights from high profile industry professionals and information on market research that the major studios don't want the moviegoing public to know.

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	Economics/Finances Value-based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value Peter Doyle, "Value-based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value"Wiley \| 2008-10-31 \| ISBN: 0470773146 \| 380 pages \| PDF \| 6,3 MBThis book provides a clear practical introduction to shareholder value anal ...
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