Business/Investing Marketing Through Search Optimization, Second Edition: How People Search and How to be found on the web (repost) (0750683473)

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Business/Investing Marketing Through Search Optimization, Second Edition: How People Search and How to be found on the web (repost)

Posted on 2010-03-16

Name:	Business/Investing Marketing Through Search Optimization, Second Edition: How People Search and How to be found on the web (repost)
ASIN/ISBN:	0750683473
Language:	English
File size:	21.2 Mb
Publish Date:	2007
ISBN:	0750683473
Pages:	256 pages
File Type:	PDF
File Size:	21,2 MB
Other Info:	Butterworth-Heinemann

Business/Investing Marketing Through Search Optimization, Second Edition: How People Search and How to be found on the web (repost)

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Alex Michael and Ben Salter, "Marketing Through Search Optimization, Second Edition: How People Search and How to be found on the web"

This book guides readers through proven techniques for achieving and measuring success in search engine marketing (i.e. how to be the top of the rank), along with a review of the most important search engines and directories.

Explains why and how marketers can and must optimize their sites for searchability from the outset

Describes how to optimize, for both local and international users using tutorials and walkthroughs to demonstrate how to steadily improve your site rankings

Completely revised and updated this new edition focuses on the key aspects of how people search, the mobile Internet and pay per click adverting

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