Software Related Marketing Through Search Optimization: How to be found on the web (0750659793)

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Software Related Marketing Through Search Optimization: How to be found on the web

Posted on 2010-03-15

Name:	Software Related Marketing Through Search Optimization: How to be found on the web
ASIN/ISBN:	0750659793
Language:	English
File size:	7.6 Mb
Publish Date:	2003-08
ISBN:	0750659793
Pages:	256 pages
File Type:	PDF
File Size:	7,6 MB
Other Info:	Butterworth-Heinemann

Software Related Marketing Through Search Optimization: How to be found on the web

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Alex Michael, Ben Salter "Marketing Through Search Optimization: How to be found on the web"

Search engine placement has become a key task for those engaged in website marketing because:

* Good positioning in search engines/directories dramatically increases visitor traffic.

* Optimizing search engine ranking is the most important and cost effective way of marketing a website.

* Customers use search engines more than any other method to locate websites.

Alex Michael and Ben Salter guide readers through proven techniques for achieving and measuring success, along with a review of the most important search engines and directories. Throughout the book there are numerous real case studies and tips to help the marketer build a world class web presence.

* Explains why and how marketers can and must optimize sites for searchability from the outset

* Describes how to optimize, for both local and international users

* Uses tutorials and walkthroughs to demonstrate how to steadily improve your site rankings

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