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Business/Investing Marc Gobe - Brandjam: Humanizing Brands Through Emotional Design
Posted on 2010-03-16
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More Marc Gobe - Brandjam: Humanizing Brands Through Emotional Design Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the “instrument” companies can use for jazzing up a brand—how design puts the face on the brand and creates an irresistible message that connects buyers to the product in a visceral way. Using jazz as his metaphor, he shows how the instinctive nature of the creative process leads to unusual solutions that make people gravitate toward a brand and make brands resonate with people by bringing more joy into their lives. It explores how design represents the personality of a company and provides its window to the world. Brandjam is an inspiration for brands and people as it reveals the transforming impact brands have on their audience. • Follow-up to Emotional Branding—50,000 copies sold in nine languages • Insider's look at creating powerful, compelling brands and identities • Exciting new ideas for using design to drive consumers to embrace brands Thanks to original uploader! If you get a message "Your IP address xx.xxx.xxx.xx is already downloading a file..." or the counter stops then click a few times on the Uploading link until you can download the file. It's a bug, sorry. Do you know only a small part of all books is visible on the AvaxHome Homepage (@ Home)? To see all of them use Download Link (EBooks) category. If you enjoy my books look at my A Thief @ AvaxHome - read before using any RapidShare link
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