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Emotional Design: Why We Love or Hate Everyday Things

Posted on 2010-04-14




Name:Emotional Design: Why We Love or Hate Everyday Things
ASIN/ISBN:0465051359
File size:13 Mb
Publish Date: 2004 Year
ISBN: 0465051359
File Type: PDF
File Size: ~13 Mb
Pages: 256 Pages
Other Info: Donald A. Norman, "" Basic Books
   Emotional Design: Why We Love or Hate Everyday Things

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& 8220;"Computer science professor Norman also advises design firms. He brings his background in academics and business to bear on the emotional valence surrounding objects of daily use, be they kitchen utensils, automobiles, or a football coach's headset. Norman's analysis of people's emotional reactions to material objects is a delightful process, replete with surprises for readers who have rarely paused to consider why they like or loathe their belongings. He breaks down emotional reactions into three parts, labeled "visceral," "behavioral," and "reflective," asserting that "a successful design has to excel at all levels." Norman's examples of items ranging from bottles to hand tools fulfill this dictum, although he feels that designers do not often take emotion into account when formulating what an object should look like. With household robots on the horizon, Norman implores designers to redeem their mistakes in designing personal computers. His readers will take away insights galore about why shoppers say, "I want that."& 8221;


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