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Chip Heath, Dan Heath, "Made to Stick: Why Some Ideas Survive and Others Die"

Starred Review. Unabashedly inspired by Malcolm Gladwell's bestselling The Tipping Point, the brothers Heath—Chip a professor at Stanford's business school, Dan a teacher and textbook publisher—offer an entertaining, practical guide to effective communication. Drawing extensively on psychosocial studies on memory, emotion and motivation, their study is couched in terms of "stickiness"—that is, the art of making ideas unforgettable. They start by relating the gruesome urban legend about a man who succumbs to a barroom flirtation only to wake up in a tub of ice, victim of an organ-harvesting ring. What makes such stories memorable and ensures their spread around the globe? The authors credit six key principles: simplicity, unexpectedness, concreteness, credibility, emotions and stories. (The initial letters spell out "success"—well, almost.) They illustrate these principles with a host of stories, some familiar (Kennedy's stirring call to "land a man on the moon and return him safely to the earth" within a decade) and others very funny (Nora Ephron's anecdote of how her high school journalism teacher used a simple, embarrassing trick to teach her how not to "bury the lead"). Throughout the book, sidebars show how bland messages can be made intriguing. Fun to read and solidly researched, this book deserves a wide readership. (Jan. 16)

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	Arts & Design Order of the Stick 1-450
	Family & Home Made Here, Baby!: The Essential Guide to Finding the Best American-Made Products for Your Kids Bruce H. Wolk, "Made Here, Baby!: The Essential Guide to Finding the Best American-Made Products for Your Kids" Amacom \| 2009 \| ISBN: 0814413889 \| 308 pages \| PDF \| 1 MB All parents want to make sure that the toys they buy for their child ...
	Business/Investing How I Made It: 40 Successful Entrepreneurs Reveal How They Made Millions, 2nd Edition How I Made It: 40 Successful Entrepreneurs Reveal How They Made Millions, 2nd EditionPublisher: Kogan Page \| ISBN: 074945542X \| edition 2009 \| PDF \| 208 pages \| 1,9 mb In How I Made It, 40 successful British entrepreneurs explain how the ...
	Psychology Made to Stick - Why Some Ideas Survive and Others Die Author: Chip Heath, Dan HeathPublisher: Random HousePublish Date: January 2, 2007ISBN: 1400064287Pages: 336Mark Twain once observed, “ A lie can get halfway around the world before the truth can even get its boots on.” His obser ...
	Creamsicle Stick Shivs John Stiles, "Creamsicle Stick Shivs"Publisher: Insomniac Press \| 2006-03 \| ISBN: 1897178182 \| PDF \| 72 pages \| 2.1 MBI was definitely in the mood for reading Creamsicle Stick Shivs today. I found this collection of poems witty, sarcastic, ...
	Nonfiction The Britannica Guide to the Ideas That Made the Modern World The Britannica Guide to the Ideas That Made the Modern WorldPublisher: Robinson Publishing \| Pages: 320 \| 2008-04-24 \| ISBN: 1845298047 \| PDF \| 2 MBProduct Description:In the early years of the twenty-first century, ideas first proposed ove ...

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	Arts & Design Order of the Stick 1-450
	Family & Home Made Here, Baby!: The Essential Guide to Finding the Best American-Made Products for Your Kids Bruce H. Wolk, "Made Here, Baby!: The Essential Guide to Finding the Best American-Made Products for Your Kids" Amacom \| 2009 \| ISBN: 0814413889 \| 308 pages \| PDF \| 1 MB All parents want to make sure that the toys they buy for their child ...
	Business/Investing How I Made It: 40 Successful Entrepreneurs Reveal How They Made Millions, 2nd Edition How I Made It: 40 Successful Entrepreneurs Reveal How They Made Millions, 2nd EditionPublisher: Kogan Page \| ISBN: 074945542X \| edition 2009 \| PDF \| 208 pages \| 1,9 mb In How I Made It, 40 successful British entrepreneurs explain how the ...
	Psychology Made to Stick - Why Some Ideas Survive and Others Die Author: Chip Heath, Dan HeathPublisher: Random HousePublish Date: January 2, 2007ISBN: 1400064287Pages: 336Mark Twain once observed, “ A lie can get halfway around the world before the truth can even get its boots on.” His obser ...
	Creamsicle Stick Shivs John Stiles, "Creamsicle Stick Shivs"Publisher: Insomniac Press \| 2006-03 \| ISBN: 1897178182 \| PDF \| 72 pages \| 2.1 MBI was definitely in the mood for reading Creamsicle Stick Shivs today. I found this collection of poems witty, sarcastic, ...
	Nonfiction The Britannica Guide to the Ideas That Made the Modern World The Britannica Guide to the Ideas That Made the Modern WorldPublisher: Robinson Publishing \| Pages: 320 \| 2008-04-24 \| ISBN: 1845298047 \| PDF \| 2 MBProduct Description:In the early years of the twenty-first century, ideas first proposed ove ...

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