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Law & Politics Lyrics: The Commercial Appropriation of Personality (Cambridge Intellectual Property and Information Law)
Posted on 2010-04-16
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Author: Huw Beverley-Smith
Publisher: Cambridge University Press (2002) Binding: Hardcover, 404 pages pricer: $116.00 ISBN-10: 0521800145 editorialreviews Commercial exploitation of attributes of an individual's personality (name, voice and likeness) is characteristic of modern advertising and marketing. This volume provides a framework for analyzing the disparate aspects of the commercial appropriation of personality and traces its discrete patterns in the major common law systems. It considers whether a coherent justification for a remedy may be identified from a range of competing theories. checked
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