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Business/Investing The Commercial Appropriation of Personality
Posted on 2010-03-16
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More Huw Beverley-Smith "The Commercial Appropriation of Personality" Commercial exploitation of attributes of an individual's personality (name, voice and likeness) is characteristic of modern advertising and marketing. This volume provides a framework for analyzing the disparate aspects of the commercial appropriation of personality and traces its discrete patterns in the major common law systems. It considers whether a coherent justification for a remedy may be identified from a range of competing theories.
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