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Economics/Finances Trade Marks and Brands: An Interdisciplinary Critique (Cambridge Intellectual Property and Information Law)

Posted on 2010-03-15




Name:Economics/Finances Trade Marks and Brands: An Interdisciplinary Critique (Cambridge Intellectual Property and Information Law)
ASIN/ISBN:0521889650
Language:English
File size:2.09 Mb
Publisher: Cambridge University Press
ISBN: 0521889650
Publish Date: edition 2008
File Type: PDF
Pages: 480 pages
File Size: 2,09 mb
   Economics/Finances Trade Marks and Brands: An Interdisciplinary Critique (Cambridge Intellectual Property and Information Law)



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Trade Marks and Brands: An Interdisciplinary Critique (Cambridge Intellectual Property and Information Law)

Recent developments in trade marks law have called into question a variety of basic features, as well as bolder extensions, of legal protection. Other disciplines can help us think about fundamental issues such as: What is a trade mark? What does it do? What should be the scope of its protection? This volume assembles essays examining trade marks and brands from a multiplicity of fields: from business history, marketing, linguistics, legal history, philosophy, sociology and geography. Each chapter pairs lawyers' and non-lawyers' perspectives, so that each commentator addresses and critiques his or her counterpart's analysis. The perspectives of non-legal fields are intended to enrich legal academics' and practitioners' reflections about trade marks, and to expose lawyers, judges and policy-makers to ideas, concepts and methods that could prove to be of particular importance in the development of positive law.

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