English
Deutsch
Français
简体中文
繁體中文
Categories
Study
Novel
Nonfiction
Health
Tutorial
Entertainment
Business
Magazine
Arts & Design
Audiobooks & Video Training
Cultures & Languages
Family & Home
Law & Politics
Lyrics & Music
Software Related
eBook Torrents
Uncategorized
Share With Friends
Archive by Date
2012-08-05
2012-08-04
2012-08-03
2012-08-02
2012-08-01
2012-07-31
2012-07-30
2012-07-29
2012-07-28
Search Tag
Newest
Methods for Finding Zeros in Polynomials
Lectures on Stochastic Flows and Applications
Educational Psychology by Edward L. Thorndike
The Last Days of Tolstoy by V. G. Chertkov
Globalization and Responsibility
Lectures on Siegel Modular Forms and Representation by Quadratic Forms
Lectures on Topics In One-Parameter Bifurcation Problems
History of the Incas by Pedro Sarmiento de Gamboa
Linear Algebra: Theorems and Applications
Lectures on Stochastic Differential Equations and Malliavin Calculus
A Short Biographical Dictionary of English Literature
Lectures on Sieve Methods and Prime Number Theory
Dollars and Sense by William Crosbie Hunter
The Theory of the Theatre by Clayton Hamilton
The Mathematics of Investment
Occupiers of Wall Street: Losers or Game Changers
The Solution of the Pyramid Problem
Lectures on Moduli of Curves
Walden by Henry David Thoreau
Useful Links
Leveraging The Corporate Brand
Posted on 2010-04-14
|  |
More "Jim Gregory has long been a pioneer in seeking ways to quantify the Return on Investment of corporate advertising. His unique approach to defining the relationship between advertising and corporate reputation will be helpful to any company in planning an effective communications strategy." -- Richard Costello, Manager, Corporate Marketing Communications General Electric Company "Advertising agencies need to demonstrate the value of their work to clients who are skeptical about the power of advertising to build brands. Jim Gregory's work has helped shed light and understanding on this dynamic process as it relates to corporate advertising." -- O. Burtch Drake, President American Association of Advertising Agencies " explains in elegant detail marketing's impact on the company's source of wealth--its reputation." -- Charles Fombrun, Research Professor of Management Stern School of Business, New York University "Jim Gregory's book will be extremely useful to senior public relations executives charged with the responsibility of nurturing and protecting their company's corporate brand." -- Robert D. Ferris, President, Corporate & Investor Relations Ruder Finn, Inc. "As companies reposition themselves to do business in the new century, this book will go a long way in helping management understand there is a real and measurable value to their corporate brand communications." -- Paul H. Alvarez, former CEO Ketchum Communications, Inc. "Well-managed corporate brands should provide value for divisional marketing efforts. Using the methods outlined in this book, Jim Gregory's firm helped LIS assess the ROI of our division's advertising."
Rating:
2.5 out of 5 by Book123 |
| Download Links | |
| Server | Status |
|---|---|
| Direct Download Link 1 | Alive |
| Direct Download Link 2 | Alive |
| Download Link (Download) | Alive |
|
Buy This Book at Best Price >> | |
Related Articles
 | Technical Coaching Across Cultures: New Tools for Leveraging National, Corporate, and Prof Author: Philippe RosinskiPublisher: Nicholas BrealeyPublish Date: April, 2003ISBN: 1857883012 |
 | Business Corporate Reputation, the Brand & the Bottom Line Corporate Reputation, the Brand & the Bottom Line: Powerful, Proven Communications Strategies for Maximizing Value by Roger Haywood (Author)Publisher: Kogan Page; 3 edition (August 1, 2005) | ISBN-10: 0749444088 | PDF | 1,4 Mb | 288 pages" ... |
| Study Corporate Reputation, the Brand pic info:2007-05-21/0749444088_origCorporate Reputation, the Brand & the Bottom Line: Powerful, Proven Communications Strategies for Maximizing Value by Roger Haywood (Author)Publisher: Kogan Page; 3 edition (August 1, 2005) | ISBN-10: 074 ... |
 | Business/Investing Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding Mary Jo Hatch, Majken Schultz, |
 | Business/Investing The Omnipowerful Brand: America's #1 Brand Specialist Shares His Secrets for Catapulting Your Brand to Marketing Stardom Frank Delano, "The Omnipowerful Brand: America's #1 Brand Specialist Shares His Secrets for Catapulting Your Brand to Marketing Stardom"Publisher: AMACOM | 1998-12-15 | ISBN 0814404596 | PDF | 256 pages | 1.72 MBTHE OMNIPOWERFUL BRAND Ameri ... |
 | Business/Investing Brigitte Borja de Mozota - Design Management: Using Design to Build Brand Value and Corporate Innovation Brigitte Borja de Mozota - Design Management: Using Design to Build Brand Value and Corporate InnovationAllworth Press | 2003 | ISBN: 1581152833 | Pages: 256 | PDF | 1.35 MBAs recent research has shown, design not only affects the exterior ... |
Comments (0)
