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Business/Investing Ian Ruskin-Brown - Marketing Your Service Business

Posted on 2010-03-16




Name:Business/Investing Ian Ruskin-Brown - Marketing Your Service Business
ASIN/ISBN:1854183168
Language:English
File size:5.15 Mb
Publisher: Thorogood Publishing
Publish Date: 2006
ISBN: 1854183168
Pages: 296
File Type: PDF
File Size: 5.15 MB
   Business/Investing Ian Ruskin-Brown - Marketing Your Service Business

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Ian Ruskin-Brown - Marketing Your Service Business

Ian Ruskin-Brown's new book provides a basic grounding in marketing and then focuses on marketing techniques unique to small-and mid-size service businesses. The author goes beyonf the usual marketing mix of Posiitoning, Product, Placement, Promotion and Price to add five more elements for service businesses: Physical Evidence, Process, People, Time Related Issues and Capacity Management.

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