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Evaluating Marketing Actions and Outcomes, Volume 12 (Advances in Business Marketing and P

Posted on 2010-03-16




Name:Evaluating Marketing Actions and Outcomes, Volume 12 (Advances in Business Marketing and P
ASIN/ISBN:0762310464
Language:English
File size:4 Mb
Publish Date: September 4, 2003
Language: English
Pages: 672 pages
ISBN: 0762310464
File Type: PDF
Other Info: JAI Press; 1 edition; 4MB
   Evaluating Marketing Actions and Outcomes, Volume 12 (Advances in Business Marketing and P

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Arch G. Woodside " Evaluating Marketing Actions and Outcomes, Volume 12 "

Hardbound. What's really happening? For an organization this question contains at least four sub issues: What actions are being done now help to increase the organization's performance? What actions are wasted motions - what are we doing that does not contribute and wastes our time? What actions harm the organization's performance - what actions are counterproductive in helping the organization achieve what really needs to be accomplished? What actions are we not doing now but really should be doing to increase the organization's performance

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