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Business How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding
Posted on 2010-04-14
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More Teemu Moilanen, Seppo Rainisto "How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding" Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.
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