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Law & Politics Lyrics: Simon Anholt - Competitive Identity: The New Brand Management for Nations, Cities and Regions
Posted on 2010-04-13
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More Simon Anholt - Competitive Identity: The New Brand Management for Nations, Cities and Regions Ever since Simon Anholt coined the phrase "Nation Branding" a decade ago, there has been more and more interest in the idea that countries, cities and regions can build and manage their brand images. But until now, there has been little guidance and little agreement on how the techniques of commercial brand management can really be applied to places. For the first time in this authoritative new book, Anholt shares his insights and unique experience in the field, and shows in detail what countries, cities and regions can do to build and sustain their competitive identity. Do you know only a small part of all books is visible on the AvaxHome Homepage (@ Home)? To see all of them use eBooks category. If you enjoy my books look at my A Thief @ AvaxHome - read before using any RapidShare linkDear users, There is a growing number of phishing/spoofing rapidshare-similar mirrors in comments. Using it you run the risk of your rapidshare account being STOLEN. Check them carefully before using, a proper RapidShare mirror has the following format: e.g. A spoofing link is different e.g. http://rapidshare-com-1141243-rar.h7v.ne http://rapidshare-com-365289-rar.biz.ci etc... !!!NEVER EVER USE IT!!! If you see such links, send a PM to staff immediately (nicks of the staff are here). ***Detailed information about Phishing can be found here***
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