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Business/Investing How Come Your Brand Isn't Working Hard Enough?: The Essential Guide to Brand Management (If You're So Brilliant...)

Peter Cheverton, "If You're So Brilliant...How Come your Brand isn't Working Hard Enough?: The Essential Guide to Brand Management" Kogan Page Business Books (August 2002) | ISBN:0749437286 | 180 pages | PDF | 1,5 Mb MIRROR : ...

Business/Investing The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term

Jean-Noel Kapferer “The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term" Kogan Page | 2008-03-01 | ISBN: 0749450851 | 560 pages | PDF | 2,8 Mb

Business/Investing Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets

Business/Investing The Omnipowerful Brand: America's #1 Brand Specialist Shares His Secrets for Catapulting Your Brand to Marketing Stardom

Frank Delano, "The Omnipowerful Brand: America's #1 Brand Specialist Shares His Secrets for Catapulting Your Brand to Marketing Stardom"Publisher: AMACOM | 1998-12-15 | ISBN 0814404596 | PDF | 256 pages | 1.72 MBTHE OMNIPOWERFUL BRAND Ameri ...

Business/Investing Defending the Brand: Aggressive Strategies for Protecting Your Brand in the Online Arena (Repost)

Defending the Brand:Aggressive Strategies for Protecting Your Brand in the Online ArenaAMACOM | ISBN 0814407544 | October 2003 | PDF | 5.4 Mb | 272 Pages"Defending the Brand" is the definitive work in the field of protecting your brand pres ...

Technical Wizard!: Harry Potter's Brand Magic (Great Brand Stories series)

ISBN: 1904879306 Publisher: Cyan Communications Author: Stephen BrownDescription:Harry Potter may not be the biggest brand in the world, or the most venerable, but his story is one of the most dramatic. This book tells the story of the Harr ...