Business/Investing Global Strategies and Local Realities: The Auto Industry in Emerging Markets (0333804856)

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John Humphrey, Yveline Lecler, Mario Sergio Salerno, "Global Strategies and Local Realities: The Auto Industry in Emerging Markets"

Provides up-to-date information on globalization trends and the transformations taking place in emerging markets. This text discusses key themes of relevance to the auto industry, including the environmental impact of the car, adaptation of designs for the needs of emerging markets and the emergence of global mega-suppliers. These issues are placed in the context of more general debates about globalization and crises in emerging markets such as Brazil and East Asia.

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