Economics/Finances Global Consumer Behavior (1905209630)

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Chantal Ammi "Global Consumer Behavior"

Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing, and social issues at every scale from local to global.

The main aim of the book is to enhance the reader’s knowledge – especially from a multidisciplinary perspective rather than from an individual functional perspective – of international consumer behaviour. It also explores the role of globalization in the evolving world of the new technology sector and provides an overview of the development of international consumer behavior from historical, geographical and social perspectives, while focusing on new technology products and services.

Professionals, students and researchers working in the fields of new technologies and information and communication technologies (ICT) as well as specialists of marketing and management are the target audience for this book. At the same time, the book will be pitched at a level so as to also appeal to a more general readership interested in globalization.

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	Technical Online Consumer Psychology: Understanding And Influencing Consumer Behavior in t Author: Curtis P. Haugtvedt, Karen A. Machleit, Richard F. YalchPublisher: Lawrence Erlbaum AssociatesPublish Date: 28 February, 2005ISBN: 0805851550
	Science/Engineering Consumer Behavior:A European Perspective Gary J. Bamossy,Soren Askegaard,Michael Solomon,Margaret Hogg"Consumer Behavior:A European Perspective"Prentice Hall \| \| 3rd edition(Jan 2006) \| ISBN:0273687522 \| 731 pages \| PDF\| 31.1 MbConsumer Behaviour: A European Perspective 3rd editio ...
	Business/Investing On Becoming a Consumer: Development of Consumer Behavior Patterns in Childhood James U. McNeal "On Becoming a Consumer: Development of Consumer Behavior Patterns in Childhood"Butterworth-Heinemann \| 2007-01-24 \| ISBN: 075068335X \| 432 pages \| PDF \| 4 MBThe book demonstrates how consumer development is intertwined with ...
	Science/Engineering Online Consumer Psychology: Understanding And Influencing Consumer Behavior in the Virtual World Curtis P. Haugtvedt, Karen A. Machleit, Richard Yalch - Online Consumer Psychology:Understanding And Influencing Consumer Behavior in the Virtual World (Advertising And Consumer Psychology)Lawrence Erlbaum \| ISBN: 978 0805851540 \| 13/01/200 ...
	Economics/Finances Consumer Behavior and Advertising Management Matin A. Khan, "Consumer Behavior and Advertising Management" Netlibrary Inc \| 2006 \| ISBN: 8122425526 \| 374 pages \| PDF \| 3,9 MB PrefaceThe book Consumer Behaviour and Advertising Management has been written for themanagement students of ...
	Economics/Finances Consumer Behavior For Dummies Laura Lake, "Consumer Behavior For Dummies"For Dummies \| 2009-05-11 \| ISBN: 0470449837 \| 384 pages \| PDF \| 2,6 MBGet into the minds of consumers and increase your revenue! Want to better understand why consumers think and act the way th ...

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