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Laura Lake, "Consumer Behavior For Dummies"

Get into the minds of consumers and increase your revenue!

Want to better understand why consumers think and act the way they do? This practical guide gives you the tools to identify the influences that affect their purchasing behavior. It also shows you how to apply that knowledge as you develop a marketing strategy that speaks directly to their needs. You'll see how to capture their attention, motivate them to purchase your products and services, earn their loyalty, and much more.

Why do they buy? — understand the decision-making process consumers go through when considering a purchase

Apply behavior to marketing — learn the 4Ps of marketing and how consumer behavior plays a role in each

Gain a deeper understanding of the individual consumer — gauge a consumer's motivation, emotions, perception, and attitude and use them to predict and change buying intentions

Explore external influences on customers — from cultures to family life cycles to household structures and social groups, see how purchasing patterns are affected

Craft your marketing strategy — use consumer knowledge to delve into market research, identify key segments, and launch into untapped markets

Implement your plan — create powerful positioning strategies and reach customers where they're at with a message that motivates them

Open the book and find:

Actionable, real-world insight and advice

Tips to help you lead consumers from attention to action

Research techniques and marketing tips

How self-concepts and lifestyle change consumer behavior

Methods for cultivating repeat business and loyalty

Ways to protect against consumer misbehavior

Advice on encouraging new product adoption

Ten ways to enhance customer satisfaction

Enjoy this great book! Brought to you by SMIRK

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	Technical Online Consumer Psychology: Understanding And Influencing Consumer Behavior in t Author: Curtis P. Haugtvedt, Karen A. Machleit, Richard F. YalchPublisher: Lawrence Erlbaum AssociatesPublish Date: 28 February, 2005ISBN: 0805851550
	Science/Engineering Consumer Behavior:A European Perspective Gary J. Bamossy,Soren Askegaard,Michael Solomon,Margaret Hogg"Consumer Behavior:A European Perspective"Prentice Hall \| \| 3rd edition(Jan 2006) \| ISBN:0273687522 \| 731 pages \| PDF\| 31.1 MbConsumer Behaviour: A European Perspective 3rd editio ...
	Business/Investing On Becoming a Consumer: Development of Consumer Behavior Patterns in Childhood James U. McNeal "On Becoming a Consumer: Development of Consumer Behavior Patterns in Childhood"Butterworth-Heinemann \| 2007-01-24 \| ISBN: 075068335X \| 432 pages \| PDF \| 4 MBThe book demonstrates how consumer development is intertwined with ...
	Science/Engineering Online Consumer Psychology: Understanding And Influencing Consumer Behavior in the Virtual World Curtis P. Haugtvedt, Karen A. Machleit, Richard Yalch - Online Consumer Psychology:Understanding And Influencing Consumer Behavior in the Virtual World (Advertising And Consumer Psychology)Lawrence Erlbaum \| ISBN: 978 0805851540 \| 13/01/200 ...
	Economics/Finances Global Consumer Behavior Chantal Ammi "Global Consumer Behavior"ISTE Publishing Company \| 2008-02-04 \| ISBN: 1905209630 \| 352 pages \| PDF \| 2 MBGlobalization is a leading force for industry worldwide, especially the new technology sector. This presents both problem ...
	Economics/Finances Consumer Behavior and Advertising Management Matin A. Khan, "Consumer Behavior and Advertising Management" Netlibrary Inc \| 2006 \| ISBN: 8122425526 \| 374 pages \| PDF \| 3,9 MB PrefaceThe book Consumer Behaviour and Advertising Management has been written for themanagement students of ...

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	Technical Online Consumer Psychology: Understanding And Influencing Consumer Behavior in t Author: Curtis P. Haugtvedt, Karen A. Machleit, Richard F. YalchPublisher: Lawrence Erlbaum AssociatesPublish Date: 28 February, 2005ISBN: 0805851550
	Science/Engineering Consumer Behavior:A European Perspective Gary J. Bamossy,Soren Askegaard,Michael Solomon,Margaret Hogg"Consumer Behavior:A European Perspective"Prentice Hall \| \| 3rd edition(Jan 2006) \| ISBN:0273687522 \| 731 pages \| PDF\| 31.1 MbConsumer Behaviour: A European Perspective 3rd editio ...
	Business/Investing On Becoming a Consumer: Development of Consumer Behavior Patterns in Childhood James U. McNeal "On Becoming a Consumer: Development of Consumer Behavior Patterns in Childhood"Butterworth-Heinemann \| 2007-01-24 \| ISBN: 075068335X \| 432 pages \| PDF \| 4 MBThe book demonstrates how consumer development is intertwined with ...
	Science/Engineering Online Consumer Psychology: Understanding And Influencing Consumer Behavior in the Virtual World Curtis P. Haugtvedt, Karen A. Machleit, Richard Yalch - Online Consumer Psychology:Understanding And Influencing Consumer Behavior in the Virtual World (Advertising And Consumer Psychology)Lawrence Erlbaum \| ISBN: 978 0805851540 \| 13/01/200 ...
	Economics/Finances Global Consumer Behavior Chantal Ammi "Global Consumer Behavior"ISTE Publishing Company \| 2008-02-04 \| ISBN: 1905209630 \| 352 pages \| PDF \| 2 MBGlobalization is a leading force for industry worldwide, especially the new technology sector. This presents both problem ...
	Economics/Finances Consumer Behavior and Advertising Management Matin A. Khan, "Consumer Behavior and Advertising Management" Netlibrary Inc \| 2006 \| ISBN: 8122425526 \| 374 pages \| PDF \| 3,9 MB PrefaceThe book Consumer Behaviour and Advertising Management has been written for themanagement students of ...

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