Arts & Design Fundamentals Of Copy (0844230227)

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Fundamentals Of Copy & Layout by Albert C. Book, C. Dennis Schick

Here's all you need to write and design effective, powerful advertising for all forms of media.

Fundamentals of Copy & Layout tells you "why to do it" and "how to do it."' It's practical, it's current; and it's comprehensive. CREATIVE PHILOSOPHIES Fairfax Cone; William Bernbach; Leo Burnett; Don Schultz; Rosser Reeves; David Ogilvy; Jack Trout; Susan Gillette COPY Researching the Ad; Preparing the Ad; Writing the Ad; The Headline; Copyediting; Copyfitting LAYOUT Elements; Materials; Illustration; Organization; Typography; The Finished Product PRINT MEDIA Newspapers; Classified; Consumer Magazines; Business Publications; Direct Response; Direct Mail; Outdoor; Transit; Specialty; Yellow Pages BROADCAST MEDIA Radio; Television INTERACTIVE MEDIA Let the authors' 40 years' experience in copywriting, teaching, consulting, and account management show you how to create better ads. Fundamentals of Copy & Layout is must reading for students and practitioners alike.

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	Business Web Copy That Sells The Revolutionary Formula for Creating Killer Copy Every Time
	Technical Web Copy That Sells The Revolutionary Formula for Creating Killer Copy Every Time
	Business Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time by Maria Veloso Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time by Maria VelosoPublisher: AMACOM/American Management Association; 1st edition (June 2004) \| ISBN-10: 0814472494 \| PDF \| 2,7 Mb \| 288 pagesIn order for a Web ...
	Arts & Design Fundamentals Of Copy & Layout by Albert C. Book, C. Dennis Schick Fundamentals Of Copy & Layout by Albert C. Book, C. Dennis SchickPublisher: McGraw-Hill \| Number Of Pages: 288 \| Publication Date: 1997-01-11 \| ISBN-10: 0844230227 \| PDF \| 4 MbHere's all you need to write and design effective, powerful adve ...
	Software Related Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time Publisher: AMACOM/American Management Association; 1st edition (June 2004) \| ISBN-10: 0814472494 \| PDF \| 2,7 Mb \| 288 pagesIn order for a Web site to sell ef ...
	Business/Investing Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy Maria Veloso, "Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy" AMACOM \| 2009 \| ISBN: 0814413048 \| 336 pages \| PDF \| 2,3 MB When it comes to copy, what works in th ...

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	Business Web Copy That Sells The Revolutionary Formula for Creating Killer Copy Every Time
	Technical Web Copy That Sells The Revolutionary Formula for Creating Killer Copy Every Time
	Business Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time by Maria Veloso Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time by Maria VelosoPublisher: AMACOM/American Management Association; 1st edition (June 2004) \| ISBN-10: 0814472494 \| PDF \| 2,7 Mb \| 288 pagesIn order for a Web ...
	Arts & Design Fundamentals Of Copy & Layout by Albert C. Book, C. Dennis Schick Fundamentals Of Copy & Layout by Albert C. Book, C. Dennis SchickPublisher: McGraw-Hill \| Number Of Pages: 288 \| Publication Date: 1997-01-11 \| ISBN-10: 0844230227 \| PDF \| 4 MbHere's all you need to write and design effective, powerful adve ...
	Software Related Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time Publisher: AMACOM/American Management Association; 1st edition (June 2004) \| ISBN-10: 0814472494 \| PDF \| 2,7 Mb \| 288 pagesIn order for a Web site to sell ef ...
	Business/Investing Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy Maria Veloso, "Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy" AMACOM \| 2009 \| ISBN: 0814413048 \| 336 pages \| PDF \| 2,3 MB When it comes to copy, what works in th ...

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