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Arts & Design Exploring Folk Art by Michael Owen Jones
Arts & Design Monograms and Ciphers by Albert Angus Turbayne
Arts & Design Principles of Decorative Design
Arts & Design Caricature and Other Comic Art
Arts & Design Elements of Modern Painting
Arts & Design Famous European Artists by Sarah K. Bolton
Arts & Design China, 5000 Years: Innovation and Transformation in the Arts
Arts & Design Art of the Avant-garde in Russia
Arts & Design American Drawings by Lawrence Alloway
Arts & Design American Abstract Expressionists and Imagists
Arts & Design The Seven Periods of English Architecture
Arts & Design Art of the Avant-garde in Russia
Arts & Design A History of Architecture on the Comparative Method
Arts & Design The Great Painters' Gospel by Henry Turner Bailey
Arts & Design The Evolution Of Fashion by Florence Mary Gardiner
Arts & Design A History of Architecture on the Comparative Method
Arts & Design The Madonna in Art by Estelle M. Hurll
Arts & Design Michelangelo: A Collection of Fifteen Pictures, and a Portrait of the Master
Arts & Design The History of the Nineteenth Century in Caricature
Arts & Design Carving a Future for Belfast
Arts & Design Monograms and Ciphers by Albert Angus Turbayne
Arts & Design Principles of Decorative Design
Arts & Design Caricature and Other Comic Art
Arts & Design Elements of Modern Painting
Arts & Design Famous European Artists by Sarah K. Bolton
Arts & Design China, 5000 Years: Innovation and Transformation in the Arts
Arts & Design Art of the Avant-garde in Russia
Arts & Design American Drawings by Lawrence Alloway
Arts & Design American Abstract Expressionists and Imagists
Arts & Design The Seven Periods of English Architecture
Arts & Design Art of the Avant-garde in Russia
Arts & Design A History of Architecture on the Comparative Method
Arts & Design The Great Painters' Gospel by Henry Turner Bailey
Arts & Design The Evolution Of Fashion by Florence Mary Gardiner
Arts & Design A History of Architecture on the Comparative Method
Arts & Design The Madonna in Art by Estelle M. Hurll
Arts & Design Michelangelo: A Collection of Fifteen Pictures, and a Portrait of the Master
Arts & Design The History of the Nineteenth Century in Caricature
Arts & Design Carving a Future for Belfast
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Arts & Design Fundamentals Of Copy & Layout by Albert C. Book, C. Dennis Schick
Posted on 2010-03-15
|
More Fundamentals Of Copy & Layout by Albert C. Book, C. Dennis Schick Here's all you need to write and design effective, powerful advertising for all forms of media. Fundamentals of Copy & Layout tells you "why to do it" and "how to do it."' It's practical, it's current; and it's comprehensive. CREATIVE PHILOSOPHIES Fairfax Cone; William Bernbach; Leo Burnett; Don Schultz; Rosser Reeves; David Ogilvy; Jack Trout; Susan Gillette COPY Researching the Ad; Preparing the Ad; Writing the Ad; The Headline; Copyediting; Copyfitting LAYOUT Elements; Materials; Illustration; Organization; Typography; The Finished Product PRINT MEDIA Newspapers; Classified; Consumer Magazines; Business Publications; Direct Response; Direct Mail; Outdoor; Transit; Specialty; Yellow Pages BROADCAST MEDIA Radio; Television INTERACTIVE MEDIA Let the authors' 40 years' experience in copywriting, teaching, consulting, and account management show you how to create better ads. Fundamentals of Copy & Layout is must reading for students and practitioners alike. or or
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2.5 out of 5 by Book123 |
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