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Technical Fundamentals Of Copy & Layout by Albert C. Book, C. Dennis Schick
Posted on 2010-08-03
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More Fundamentals Of Copy & Layout by Albert C. Book, C. Dennis Schick Here's all you need to write and design effective, powerful advertising for all forms of media. Fundamentals of Copy & Layout tells you "why to do it" and "how to do it."' It's practical, it's current; and it's comprehensive. CREATIVE PHILOSOPHIES Fairfax Cone; William Bernbach; Leo Burnett; Don Schultz; Rosser Reeves; David Ogilvy; Jack Trout; Susan Gillette COPY Researching the Ad; Preparing the Ad; Writing the Ad; The Headline; Copyediting; Copyfitting LAYOUT Elements; Materials; Illustration; Organization; Typography; The Finished Product PRINT MEDIA Newspapers; Classified; Consumer Magazines; Business Publications; Direct Response; Direct Mail; Outdoor; Transit; Specialty; Yellow Pages BROADCAST MEDIA Radio; Television INTERACTIVE MEDIA Let the authors' 40 years' experience in copywriting, teaching, consulting, and account management show you how to create better ads. Fundamentals of Copy & Layout is must reading for students and practitioners alike. or or or You can send to me in PM your request about reupload ... any books with dead links. (!) Write URL of publication, please. More serious and useful books! (Updated!): ======================= AIO BookReaders (10 Mb, upd 27.04.10): (PDF: Foxit Reader Pro v3.1 Build 0824; PDB: iSilo v5.12; DjVu: WinDjView v1.0.3) Download: or or
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