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Business/Investing Framework for Marketing Management (3rd Edition)

Posted on 2010-03-16




Name:Business/Investing Framework for Marketing Management (3rd Edition)
ASIN/ISBN:9780131452589
Author:Philip Kotler and Kevin Lane Keller
Publisher:Prentice Hall; 3 edition
Publish Date:April 28, 2006
Language:English
Pages:384
   Business/Investing Framework for Marketing Management (3rd Edition)

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  • Author: Philip Kotler and Kevin Lane Keller
  • Publisher: Prentice Hall; 3 edition
  • Publish Date: April 28, 2006
  • Pages: 384
Book Description

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.

Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.

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