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Justin Herald, "Forget the Elephants, Watch Out for the Fleas"

You've heard the saying, 'the elephant in the room', meaning an issue that is impossible to overlook. The strange thing is, all of us seem to concentrate and focus only on these big issues, thinking that if they are worked out and sorted, everything else will be fine. But what you really need to look out for are 'the fleas', the small issues. These little, pesky and annoying things in life have the ability to become quite large over time, possibly as big as an elephant. Justin Herald tackles the areas that are most likely to be the fleas in your life, so you can recognise and resolve them before they grow into larger problems.

The purpose of this book is simple. Most people’s

problems start out as small as a flea, but too often

those problems or issues are left alone and eventually

become as huge as an elephant. This book

has been written to help you understand and

address the ‘small’ things in your life so you can

reach your desired goals without too many

disruptions.

If you were to go to Africa on safari, the guide

wouldn’t have to spend a lot of time pointing out

the elephants. Why? Because they are so big that

you can’t miss them—you can see those elephants

coming from a long way off. It is the same with

the big issues in your life. You probably don’t

need someone to point out your own big issues as

you already know what they are.

Now a flea is a different story. Fleas are tiny,

they cause a great deal of irritation and it takes a

lot of searching and concentration to find one.

This is the same with the ‘fleas’ of your life. Some

little issues will need to be searched for and may

take some time to find, but unless you address

these little areas they can add up to one major

headache. Ignorance solves nothing. Each and

every one of you reading this book has to take

control over the little issues before they blow out

and cause major disruptions to your life. Sure,

some of those ‘fleas’ may take a bit of work to

track down, but be diligent and you will reap the

benefits. Time and concentration is the key here.

Spend some time reading this book and concentrate

on ridding yourself of the small things that

keep on popping up in your life and creating

bigger problems.

Each of us has DNA that makes us who we

are. DNA is a structure that carries the genetic

information that makes up an individual. That is

why we are all different to each other. When it

comes to reaching success in our lives, I believe

that we all have our own individual ‘success

DNA’ as well. By that, I mean instead of trying to

be like someone else, copying what others have

done or learning how they did it, maybe we

should concentrate on trying to understand our

own success DNA. You need to understand that

your way is your way when it comes to success.

This in turn means that you, the individual, need

to work on every aspect of who you are. This

includes the good, the not so good, the big issues

(the elephants), the small issues (the fleas) and,

at some point in time, areas that haven’t popped

up yet..

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