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Business/Investing Business Analysis Techniques: 72 Essential Tools for Success
Business/Investing Preventing Workplace Theft: They're Stealing from You
Business/Investing Be Your Own Coach: Your Pathway to Possibility
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Business/Investing Economic Development, 4th Edition (Repost)
Business/Investing Positioning: The Battle for Your Mind, 20th Anniversary Edition
Business/Investing Preventing Workplace Theft: They're Stealing from You
Business/Investing Be Your Own Coach: Your Pathway to Possibility
Business/Investing Conferences and Conventions, Second Edition: A global industry (Events Management) (repost)
Business/Investing Management, 6th Edition
Business/Investing Mobile Service Innovation and Business Models (Repost)
Business/Investing Reconfiguring Knowledge Production: Changing Authority Relationships in the Sciences and their Consequences
Business/Investing Accepted! 50 Successful College Admission Essays, 3 Edition (Repost)
Business/Investing Current Issues in Islamic Banking and Finance: Resilience and Stability in the Present System
Business/Investing Power of An Hour (Repost)
Business/Investing Boards That Deliver (Repost)
Business/Investing Jrgen R. Grote, Achim Lang, Volker Schneider - Organized Business Interests in Changing Environments
Business/Investing Green Business - das Milliardengeschäft: Nach den Dot-coms kommen jetzt die Dot-greens (repost)
Business/Investing Forex Shockwave Analysis (repost)
Business/Investing IPO and Equity Offerings (Securities Institute Global Capital Markets) (Repost)
Business/Investing Careers for Self-Starters & Other Entrepreneurial Types
Business/Investing David Mercer "Building Online Stores with osCommerce: Professional Edition" (repost)
Business/Investing An Annotated Timeline of Operations Research: An Informal History (Repost)
Business/Investing Economic Development, 4th Edition (Repost)
Business/Investing Positioning: The Battle for Your Mind, 20th Anniversary Edition
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Business/Investing First Fruit: The Creation of the Flavr Savr Tomato and the Birth of Genetically Engineered Foods
Posted on 2010-03-16
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More Belinda Martineau, "First Fruit: The Creation of the Flavr Savr Tomato and the Birth of Genetically Engineered Foods" First Fruit presents the story of Calgene's development of the Flavr Savr tomato, the world's first bioengineered food. The book provides interesting insights on many aspects of the project. Calgene and its investors poured more than $200 million into what turned out to be a flawed hypothesis - that Calgene's scientists could produce a firm, great tasting tomato capable of withstanding the rigors of transportation from the fields to supermarkets at a commercially viable price. First Fruit is very well written and conveys its subject matter in a reader-friendly conversational style that those of us without Ph.D.'s can understand. The book recounts the emotional roller coaster ride inside Calgene as project scientists encountered a seemingly endless string of scientific, regulatory, and legal obstacles. The strain brought out admirable qualities in some people and questionable conduct in others. One highlight is Dr. Martineau's description of her own "inquisition," where she unsuspectingly walked into what had been billed as a staff meeting only to be confronted by seven "true believers" who proceeded to berate her for what they perceived to be her lack of loyalty to the cause. Then there is the story of the arrival of the first truckload of Flavr Savr tomatoes. Numerous Calgene officers and directors traveled to Chicago, hoping to see proof that their miracle fruit had solved the transportation problems that had plagued the industry. Instead, they were greeted by the spectacle of tomato puree leaking from the truck. Not one tomato had survived the trip. One employee repeatedly intoned, presciently, "It's over, it's all over." First Fruit concludes with a thought provoking discussion of Flavr Savr's impact on the Food and Drug Administration's scrutiny of genetically engineered plant applications. Dr. Martineau relates how the relatively minor genetic engineering involved, together with the apparent absence of any negative side effects, may have lulled the FDA into a false sense of security. Given recent news accounts, such as those of the widespread contamination of numerous corn products with StarLink genetically engineered corn not approved for human consumption, this discussion may be the most important in the book. Enjoy this great book! Brought to you by SMIRK Also, check out my latest reuploads. Maybe you'll find something of your interest you might have missed: 1. The Gene Illusion: Genetic Research In Psychiatry And Psychology Under The Microscope 2. Handbook of Offshore Engineering 3. Networking For Dummies 4. Download Link (XML For Dummies) 5. Download Link (SQL for Dummies) 6. Wiley Guide to Chemical Incompatibilities 7. Google Docs 4 Everyone 8. The Mathematics of Geometrical and Physical Optics 9. Advanced Engineering Mathematics 10. Trend Trading: Timing Market Tides
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