Science/Engineering Belinda Martineau - First Fruit: The Creation of the Flavr Savr Tomato and the Birth of Biotech Foods (0071360565)

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Science/Engineering Belinda Martineau - First Fruit: The Creation of the Flavr Savr Tomato and the Birth of Biotech Foods

Posted on 2010-03-16

Name:	Science/Engineering Belinda Martineau - First Fruit: The Creation of the Flavr Savr Tomato and the Birth of Biotech Foods
ASIN/ISBN:	0071360565
Language:	English
File size:	1.63 Mb
Publish Date:	2001
ISBN:	0071360565
Pages:	269
File Type:	PDF
File Size:	1.63 MB
Other Info:	McGraw-Hill Companies

Science/Engineering Belinda Martineau - First Fruit: The Creation of the Flavr Savr Tomato and the Birth of Biotech Foods

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Belinda Martineau - First Fruit: The Creation of the Flavr Savr Tomato and the Birth of Biotech Foods

Engaging both sides of the agricultural biotech controversy and hoping to initiate a reasoned dialogue, geneticist Belinda Martineau explores the development and eventual failure of the Flavr Savr tomato in First Fruit. One of the Calgene scientists who worked on the tomato (the first genetically modified food on the market), she offers great insight into the scientific and business factors that drive the research and marketing of biotech products. Concerned about the eager and simplistic denial of most of her colleagues when faced with protests from consumer advocates, she wants to see more direct communication between the two sides.

Using the story of Flavr Savr's development, Martineau shows the reader both the quality of biotech research and the power of management to obfuscate or otherwise affect that work. Though straying into dead-end stories of her colleagues' interactions a little too often, for the most part the narrative flows smoothly and draws the reader along swiftly to the tomato's eventual, inevitable demise in the market. Ironically, the Flavr Savr failed more because it couldn't live up to Calgene's nearly messianic marketing than from any protester's work, even if it did launch a few activists' careers.

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	Science/Engineering The Biotech Age: The Business of Biotech and How to Profit From It Richard L. Oliver, ?The Biotech Age: The Business of Biotech and How to Profit From It?McGraw-Hill, 2nd Edition \| ISBN: 0071414894 \| March 2003 \| 256 Pages \| PDF \| 2,8 MbA look at the forefront of an industry revolution ""I've been deep in ...
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