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Economics/Finances F. Paul Pacult, «A Double Scotch: How Chivas Regal and The Glenlivet Became Global Icons»

Posted on 2010-03-16




Name:Economics/Finances F. Paul Pacult, «A Double Scotch: How Chivas Regal and The Glenlivet Became Global Icons»
ASIN/ISBN:0471662712
Language:English
File size:8.24 Mb
ISBN: 0471662712
Publish Date: 2005 Year
File Type: PDF
File Size: 8,24 Mb
Pages: 290 Pages
Other Info: John Wiley & Sons
   Economics/Finances F. Paul Pacult, «A Double Scotch: How Chivas Regal and The Glenlivet Became Global Icons»



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F. Paul Pacult, «A Double Scotch: How Chivas Regal and The Glenlivet Became Global Icons»

A Double Scotch tells the intertwined success stories of Chivas Regal and The Glenlivet-;two Scotch whisky brands recognized the world-over for their unparalleled quality. Founded by Scottish grocers from Aberdeen, Chivas Regal stands as the world's most popular prestige blended Scotch. First distilled by a pistol-packing Highlander, The Glenlivet is today the top-selling single-malt Scotch in America. F. Paul Pacult explores these two iconic spirits and tells the remarkable story of the two families who endured numerous hardships to build their brands. A business book that goes down easy, A Double Scotch tells the story of the world's favorite whiskies, and the story of the nation and families that made them so.

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A Double Scotch: How Chivas Regal and The Glenlivet Became Global Icons

Author: F. Paul PacultPublisher: Wiley (2005)Binding: Hardcover, 304 pagespricer: $24.95ISBN-10: 0471662712editorialreviewsA Double Scotch tells the intertwined success stories of Chivas Regal and The Glenlivet¡ªtwo Scotch whisky brands ...

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