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Technical A Double Scotch How Chivas Regal and The Glenlivet Became Global Icons
Posted on 2010-03-17
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An inside look at two brands that made Scotland's national drink a global phenomenon A Double Scotch tells the intertwined success stories of Chivas Regal and The Glenlivet-two Scotch whisky brands recognized the world over for their unparalleled quality. Founded by Scottish grocers on Aberdeen, Chivas Regal stands as the world's most popular prestige blended Scotch. First distilled by a pistol-packing Highlander, The Glenlivet is today the top-selling single-malt Scotch in America. F. Paul Pacult explores these two iconic spirits, and tells a compelling business story of the remarkable and resourceful families who endured government interference, the threat of physical violence from illicit distillers, wars and Prohibition, and fierce competition to build two winning brands. A Double Scotch is a business book and historical account that goes down easy. Told against the backdrop of Scotland's intriguing distilling history, A Double Scotch also tells the story of a nation that's inextricably linked to its national beverage. F. Paul Pacult (Wallkill, NY) is one of the most accomplished and respected authorities on beverage alcohol. Currently, he is Publisher/Editor of F. Paul Pacult's Spirit Journal, Special Projects Editor of the New York Times Magazine, judging director for the San Francisco World Spirits Competition, and spirits-tasting coordinator for Wine Enthusiast magazine. He is also the author of American Still Life (0-471-44407-3), from Wiley.
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| Technical A Double Scotch How Chivas Regal and The Glenlivet Became Global Icons
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| Economics/Finances F. Paul Pacult, «A Double Scotch: How Chivas Regal and The Glenlivet Became Global Icons» F. Paul Pacult, «A Double Scotch: How Chivas Regal and The Glenlivet Became Global Icons»John Wiley & Sons | ISBN 0471662712 | 2005 Year | PDF | 8,24 Mb | 290 PagesA Double Scotch tells the intertwined success stories of Chivas Regal ... |
| F. Paul Pacult, «A Double Scotch: How Chivas Regal and The Glenlivet Became Global Ic F. Paul Pacult, «A Double Scotch: How Chivas Regal and The Glenlivet Became Global Icons» John Wiley & Sons | ISBN 0471662712 | 2005 Year | PDF | 8,24 Mb | 290 Pages A Double Scotch tells the intertwined success stories ... |
 | Technical In Godzilla's Footsteps: Japanese Pop Culture Icons on the Global Stage ISBN: 1403964610 Publisher: Palgrave Macmillan Author: Description:These essays consider the Godzilla films and how they were shaped (by and in turn shaped) postwar Japanese culture, as well as the globalization of Japanese pop culture icon ... |
| A Double Scotch: How Chivas Regal and The Glenlivet Became Global Icons Author: F. Paul PacultPublisher: Wiley (2005)Binding: Hardcover, 304 pagespricer: $24.95ISBN-10: 0471662712editorialreviewsA Double Scotch tells the intertwined success stories of Chivas Regal and The Glenlivet¡ªtwo Scotch whisky brands ... |
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