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A Double Scotch: How Chivas Regal and The Glenlivet Became Global Icons
Posted on 2010-04-14
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Author: F. Paul Pacult
Publisher: Wiley (2005) Binding: Hardcover, 304 pages pricer: $24.95 ISBN-10: 0471662712 editorialreviews A Double Scotch tells the intertwined success stories of Chivas Regal and The Glenlivet¡ªtwo Scotch whisky brands recognized the world-over for their unparalleled quality. Founded by Scottish grocers from Aberdeen, Chivas Regal stands as the world¡¯s most popular prestige blended Scotch. First distilled by a pistol-packing Highlander, The Glenlivet is today the top-selling single-malt Scotch in America. F. Paul Pacult explores these two iconic spirits and tells the remarkable story of the two families who endured numerous hardships to build their brands. A business book that goes down easy, A Double Scotch tells the story of the world¡¯s favorite whiskies, and the story of the nation and families that made them so.
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 | Business A Double Scotch How Chivas Regal and The Glenlivet Became Global Icons
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| Economics/Finances F. Paul Pacult, «A Double Scotch: How Chivas Regal and The Glenlivet Became Global Icons» F. Paul Pacult, «A Double Scotch: How Chivas Regal and The Glenlivet Became Global Icons»John Wiley & Sons | ISBN 0471662712 | 2005 Year | PDF | 8,24 Mb | 290 PagesA Double Scotch tells the intertwined success stories of Chivas Regal ... |
| F. Paul Pacult, «A Double Scotch: How Chivas Regal and The Glenlivet Became Global Ic F. Paul Pacult, «A Double Scotch: How Chivas Regal and The Glenlivet Became Global Icons» John Wiley & Sons | ISBN 0471662712 | 2005 Year | PDF | 8,24 Mb | 290 Pages A Double Scotch tells the intertwined success stories ... |
 | Technical A Double Scotch How Chivas Regal and The Glenlivet Became Global Icons An inside look at two brands that made Scotland's national drink a global phenomenonA Double Scotch tells the intertwined success stories of Chivas Regal and The Glenlivet-two Scotch whisky brands recognized the world over for their unparal ... |
 | Technical In Godzilla's Footsteps: Japanese Pop Culture Icons on the Global Stage ISBN: 1403964610 Publisher: Palgrave Macmillan Author: Description:These essays consider the Godzilla films and how they were shaped (by and in turn shaped) postwar Japanese culture, as well as the globalization of Japanese pop culture icon ... |
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