Family & Home Exploring Public Relations (0273688898)

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Exploring Public Relations

This definitive academic Public Relations text introduces PR and its role within the organisation. A comprehensive text, Exploring Public Relations not only covers traditional academic PR theory, but also explores contemporary ideas. Divided into four key areas, the book covers:

1) The Context of PR

2) The Concepts of PR

3) PR Specialisms

4) PR in the public and private sector

This book is written for both undergraduate and postgraduate students working towards a Public Relations degree. It is also appropriate for those studying PR as part of a Marketing, Media or Communications degree.

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	Nonfiction Encyclopedia of Public Relations Robert L. Heath, ?Encyclopedia of Public Relations?Sage Publications \| ISBN: 0761927336 \| 2004-10-12 \| 1128 pages \| PDF \| 15 Mb The Encyclopedia of Public Relations explores the evolution of the Public Relation field, with examples from his ...
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