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Roland Bischof “Event Marketing: Emotionale Erlebniswelten schaffen - Zielgruppen nachhaltig binden"

Events sind ein beliebtes Standardelement im Marketingmix. Doch weil zum erfolgreichen Eventmarketing mehr gehört als die Durchführung von Einzelevents, braucht man u. a. Kenntnisse über professionelle Planung und Organisation. An zahlreichen Anwendungsbeispielen werden diese praxisnah vermittelt - sie reichen von der Medienkooperation über die Gewinnspielversicherung bis hin zum Sponsoring.

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	Business/Investing Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions Leonard H. Hoyle "Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions"Wiley \| 2002-05-23 \| ISBN: 047140179X \| 256 pages \| PDF \| 1,8 MBAuthored by a well-known figure in the field. • Overview chapter ...
	Study Des Conway - The Event Manager's Bible: How to Plan and Deliver an Event Des Conway - The Event Manager's Bible: How to Plan and Deliver an EventHow to Books \| 2006 \| ISBN: 1845281349 \| Pages: 316 \| PDF \| 15.66 MBIf you're responsible for organising a voluntary or public event, you will want it to go safely and ...
	Economics/Finances Event Sponsorship (The Wiley Event Management Series) Bruce E. Skinner, Vladimir Rukavina, "Event Sponsorship (The Wiley Event Management Series)"Wiley \| 2002-10-18 \| ISBN: 0471126012 \| 320 pages \| PDF \| 2 MBState-of-the-art methods for finding, securing, and retaining the best corporate s ...
	Magazine Increase Your Returns Using Event-Based Marketing, Free Infor White Paper
	Economics/Finances The Event Manager's Bible: The Complete Guide to Planning and Organising a Voluntary or Public Event D. G. Conway, "The Event Manager's Bible: The Complete Guide to Planning and Organising a Voluntary or Public Event" How to Books \| 2009 \| ISBN: 1845283031 \| 316 pages \| PDF \| 1 MB Anyone responsible for organising a voluntary or publi ...
	Technical Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series) ISBN: 047140179X Publisher: Wiley Author: Leonard H. HoyleDescription:Authored by a well-known figure in the field. * Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising. ...

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	Business/Investing Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions Leonard H. Hoyle "Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions"Wiley \| 2002-05-23 \| ISBN: 047140179X \| 256 pages \| PDF \| 1,8 MBAuthored by a well-known figure in the field. • Overview chapter ...
	Study Des Conway - The Event Manager's Bible: How to Plan and Deliver an Event Des Conway - The Event Manager's Bible: How to Plan and Deliver an EventHow to Books \| 2006 \| ISBN: 1845281349 \| Pages: 316 \| PDF \| 15.66 MBIf you're responsible for organising a voluntary or public event, you will want it to go safely and ...
	Economics/Finances Event Sponsorship (The Wiley Event Management Series) Bruce E. Skinner, Vladimir Rukavina, "Event Sponsorship (The Wiley Event Management Series)"Wiley \| 2002-10-18 \| ISBN: 0471126012 \| 320 pages \| PDF \| 2 MBState-of-the-art methods for finding, securing, and retaining the best corporate s ...
	Magazine Increase Your Returns Using Event-Based Marketing, Free Infor White Paper
	Economics/Finances The Event Manager's Bible: The Complete Guide to Planning and Organising a Voluntary or Public Event D. G. Conway, "The Event Manager's Bible: The Complete Guide to Planning and Organising a Voluntary or Public Event" How to Books \| 2009 \| ISBN: 1845283031 \| 316 pages \| PDF \| 1 MB Anyone responsible for organising a voluntary or publi ...
	Technical Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series) ISBN: 047140179X Publisher: Wiley Author: Leonard H. HoyleDescription:Authored by a well-known figure in the field. * Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising. ...

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