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Business/Investing Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions

Posted on 2010-03-15




Name:Business/Investing Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions
ASIN/ISBN:047140179X
Language:English
File size:1.8 Mb
Publish Date: 2002-05-23
ISBN: 047140179X
Pages: 256 pages
File Type: PDF
File Size: 1,8 MB
Other Info: Wiley
   Business/Investing Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions



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Leonard H. Hoyle "Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions"

Authored by a well-known figure in the field.

• Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.

• Individual chapters address the differences involved in marketing different types of events.

• Examines future trends and key issues such as how to reach new event attendees.

• Includes appendices with sample forms, contracts, and more.

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