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Business/Investing Eric Viardot, «Successful Marketing Strategy for High-Tech Firms» (3rd edition) (Repost)

Posted on 2010-03-16




Name:Business/Investing Eric Viardot, «Successful Marketing Strategy for High-Tech Firms» (3rd edition) (Repost)
ASIN/ISBN:1580537006
Language:English
File size:1.35 Mb
Publisher: Artech House Publishers
ISBN: 1580537006
Publish Date: 2004 Year
File Type: PDF
File Size: 1,35 Mb
Pages: 326 Pages
   Business/Investing Eric Viardot, «Successful Marketing Strategy for High-Tech Firms» (3rd edition) (Repost)



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Eric Viardot, «Successful Marketing Strategy for High-Tech Firms» (3rd edition)

Features detailed case studies illustrating the realities of the new high-tech market place and how effective marketing strategy can work. Discusses such strategies used by Yahoo, IBM, Cisco, Nokia, and other competitive companies. Shows how to develop innovative product offers that connect to customer needs.



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