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Business Marketing and Selling - Successful Marketing Strategy for High Tech Firms 3rd edition rar

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Technical Successful Marketing Strategy for High-Tech Firms (Artech House Technology Manag

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Author: Eric ViardotPublisher: Artech House PublishersPublish Date: 01 June, 2004ISBN: 1580537006

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Technical Successful Marketing Strategy for High Tech Firms 3rd edition

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Features detailed case studies illustrating the realities of the new high-tech market place and how effective marketing strategy can work. Discusses such strategies used by Yahoo, IBM, Cisco, Nokia, and other competitive companies. Shows ho ...

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