Entrepreneurial Marketing: Lessons from Wharton (0471382442)

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Author: Howard Morgan, Leonard M. Lodish, Amy Kallianpur

Publisher: Wiley (2001)

Binding: Hardcover, 288 pages

pricer: $34.95

ISBN-10: 0471382442

editorialreviews

Exploit the powerful marketing/segmentation opportunities for new ventures Marketing is of critical importance to the success of any entrepreneurial venture¨Cand this book gives you the marketing methods, tools, and tactics necessary for successfully building and launching your new business opportunity, especially for e-commerce. Entrepreneurial Marketing combines entrepreneurial expertise with Wharton School business know-how to provide sophisticated marketing approaches that can dramatically reduce the failure rate of new ventures. By adopting entrepreneurial marketing thinking, you¡¯ll master effective ways to:

Identify your target market(s)
Develop and evaluate new products and services
Determine the role of the sales force
Get the most from advertising and publicity
Utilize the Internet for name recognition and brand building

"If you¡¯re unconvinced that marketing makes or breaks entrepreneurial ventures, you¡¯ll change your mind after reading this book. The Internet, global distribution, and consolidation all create new challenges and opportunities for today¡¯s entrepreneurs. The authors offer sound advice and the same kind of solid direction you would pay hundreds of thousands of dollars to buy from a consulting firm. I¡¯ve used many of these techniques, with Len Lodish¡¯s help, to grow our business from 50f the market to over 50%."¨CRalph Guild, Chairman and CEO, Interep "This book is filled with valuable and productive concepts, methods, ideas, and paradigms. These concepts have been an important contribution to Synergy¡¯s performance¨Cfour consecutive appearances on the Inc. 500 list and a compound growth rate of 80% to current profitable revenue in excess of $20,000,000¨Call from initial capital of less than $100,000. A must have for entrepreneurs."¨CMark Stiffler, Founder and CEO, Synergy, Inc.

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	Wharton on Making Decisions Wharton on Making DecisionsPublisher: Wiley \| 2001 \| ISBN: 0471382477 \| PDF \| 352 pages \| 2.8 MBPerspectives from leaders in decision science at WhartonOrganized in part through Wharton's Risk Management and Decision Processes Center, the ...
	Business/Investing Getting Attention, Leading-Edge Lessons for Publicity and Marketing Susan Y Kohl, "Getting Attention, Leading-Edge Lessons for Publicity and Marketing"Publisher: Butterworth-Heinemann \| 2000-03-24 \| ISBN 0750672595 \| PDF \| 176 pages \| 2 MBGetting Attention: Leading-Edge Lessons for Publicity and Marketing i ...
	Business/Investing Entrepreneurial Marketing: The Growth of Small Firms in the New Economic Era Bjorn Bjerke, Claes Hultman, "Entrepreneurial Marketing: The Growth of Small Firms in the New Economic Era"Publisher: Edward Elgar Pub \| 2002 \| ISBN 1840649127 \| PDF \| 259 pages \| 14.86 MBJust as society has realized the value of entreprene ...
	Nonfiction Edith Wharton on Film Edith Wharton on Film Publisher: Southern Illinois University P-s \| ISBN: 0809327570 \| edition 2007 \| PDF \| 248 pages \| 4,59 mb Edith Wharton (1862–1937), who lived nearly half of her life during the cinema age when she published many of ...
	Magazine Marketing Campaign Development - What Marketing Executives Need to Know About Architecting Global Integrated Marketing Campaigns, Free Happy About eBook Excerpt
	Business/Investing Marketing Campaign Development: What Marketing Executives Need to Know About Architecting Global Integrated Marketing Campaigns ISBN: 1600050778Pages: 176This book is a practical, pragmatic "how to" book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined ...

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	Wharton on Making Decisions Wharton on Making DecisionsPublisher: Wiley \| 2001 \| ISBN: 0471382477 \| PDF \| 352 pages \| 2.8 MBPerspectives from leaders in decision science at WhartonOrganized in part through Wharton's Risk Management and Decision Processes Center, the ...
	Business/Investing Getting Attention, Leading-Edge Lessons for Publicity and Marketing Susan Y Kohl, "Getting Attention, Leading-Edge Lessons for Publicity and Marketing"Publisher: Butterworth-Heinemann \| 2000-03-24 \| ISBN 0750672595 \| PDF \| 176 pages \| 2 MBGetting Attention: Leading-Edge Lessons for Publicity and Marketing i ...
	Business/Investing Entrepreneurial Marketing: The Growth of Small Firms in the New Economic Era Bjorn Bjerke, Claes Hultman, "Entrepreneurial Marketing: The Growth of Small Firms in the New Economic Era"Publisher: Edward Elgar Pub \| 2002 \| ISBN 1840649127 \| PDF \| 259 pages \| 14.86 MBJust as society has realized the value of entreprene ...
	Nonfiction Edith Wharton on Film Edith Wharton on Film Publisher: Southern Illinois University P-s \| ISBN: 0809327570 \| edition 2007 \| PDF \| 248 pages \| 4,59 mb Edith Wharton (1862–1937), who lived nearly half of her life during the cinema age when she published many of ...
	Magazine Marketing Campaign Development - What Marketing Executives Need to Know About Architecting Global Integrated Marketing Campaigns, Free Happy About eBook Excerpt
	Business/Investing Marketing Campaign Development: What Marketing Executives Need to Know About Architecting Global Integrated Marketing Campaigns ISBN: 1600050778Pages: 176This book is a practical, pragmatic "how to" book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined ...

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