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Business/Investing Entrepreneurial Marketing: The Growth of Small Firms in the New Economic Era

Posted on 2010-03-16




Name:Business/Investing Entrepreneurial Marketing: The Growth of Small Firms in the New Economic Era
ASIN/ISBN:1840649127
Language:English
File size:14.86 Mb
Publisher: Edward Elgar Pub
Publish Date: 2002
ISBN: 1840649127
File Type: PDF
Pages: 259 pages
File Size: 14.86 MB
   Business/Investing Entrepreneurial Marketing: The Growth of Small Firms in the New Economic Era

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Bjorn Bjerke, Claes Hultman, "Entrepreneurial Marketing: The Growth of Small Firms in the New Economic Era"

Just as society has realized the value of entrepreneurs, so entrepreneurs are gradually realizing the value of strategic marketing. In this text the authors explain the substantial role of marketing in the success of small firms which have emerged in the business environment since the late 1980s.

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