Business/Investing Getting Attention, Leading-Edge Lessons for Publicity and Marketing (0750672595)

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Susan Y Kohl, "Getting Attention, Leading-Edge Lessons for Publicity and Marketing"

Getting Attention: Leading-Edge Lessons for Publicity and Marketing is a savvy and innovative guide to getting your message heard in today's dynamic and noisy markets. It's an insider's look at what works and what doesn't in the fast-paced, high-tech world of communications. You'll learn to leverage a spectrum of new and often free technologies, not only the Internet, to distinguish your product or service and reach customers and influencers. Getting Attention reveals how to tailor a message for a specific or multiple media so that it has the best chance of reaching and informing your target market. And most importantly, the book features countless guerrilla tactics for achieving the publicity and marketing results you need without spending a lot of money.

You'll learn how to blend innovative and traditional promotional techniques and create programs that build customer relationships and bolster your bottom line. Gain the real-world success secrets from leading marketing visionaries from the non-profit, entertainment, government, and corporate high-tech fields. Whether you're a PTA volunteer, a manager at a start-up company, or the head of a Fortune 1,000 corporate communications department, Getting Attention can help you successfully position your product or service for success.

Get professional publicity on a shoestring using next-generation promotional tools and technologies

Insider tips and techniques on message-crafting for noisy markets and getting free and effective media coverage

A Silicon Valley insider's guide to how the high-tech industry and new technologies are transforming the publicity game for every business

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	Business/Investing Visual Marketing: From Attention to Action Michel Wedel, Rik Pieters “Visual Marketing: From Attention to Action" Lawrence Erlbaum \| 2007-09-19 \| ISBN: 0805862927 \| 320 pages \| PDF \| 4,2 Mb oror RS
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	Economics/Finances Seven Lessons for Leading in Crisis Bill George, "Seven Lessons for Leading in Crisis"Jossey-Bass \| 2009-08-24 \| ISBN: 0470531878 \| 160 pages \| PDF \| 1,1 MBOne of the country's most trusted leaders offers time-tested and real world advice for leading in economic hard time ...
	Lystra M. Richardson - The Power of Poetry for School Leadership; Leading With Attention and Insight Lystra M. Richardson - The Power of Poetry for School Leadership; Leading With Attention and InsightPublisher: ScarecrowEducation \| 2003-06-20 \| ISBN: 0810847086 \| PDF \| 144 pages \| 5.61 MBThis work is an attempt to highlight issues of huma ...

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	Business/Investing Visual Marketing: From Attention to Action Michel Wedel, Rik Pieters “Visual Marketing: From Attention to Action" Lawrence Erlbaum \| 2007-09-19 \| ISBN: 0805862927 \| 320 pages \| PDF \| 4,2 Mb oror RS
	Study Plug Your Book! Online Book Marketing for Authors, Book Publicity through Social Networking Steve Weber "Plug Your Book! Online Book Marketing for Authors, Book Publicity through Social Networking" Weber Books \| 2007-02-25 \| ISBN: 0977240614 \| 204 pages \| PDF \| 1,3 MB Reviews:*Love from Both Sides: A True Story of Soul Surviva ...
	Science/Engineering Leading-Edge Electric Power Research Cian M. O'Sullivan, "Leading-Edge Electric Power Research" Publisher:Nova Science Publishers \| ISBN: 1600219810 \| 2008 \| PDF \| 353 pages \| 9 Mb PDFProduct DescriptionThis book presents new and significant research on electric power. The wo ...
	Economics/Finances Managers Guide to Marketing, Advertising, and Publicity Barry Callen, "Managers Guide to Marketing, Advertising, and Publicity"McGraw-Hill \| 2009-08-17 \| ISBN: 0071627960 \| 272 pages \| PDF \| 1 MBProven strategies that make sure your marketing message stands out from the restThe average Ameri ...
	Economics/Finances Seven Lessons for Leading in Crisis Bill George, "Seven Lessons for Leading in Crisis"Jossey-Bass \| 2009-08-24 \| ISBN: 0470531878 \| 160 pages \| PDF \| 1,1 MBOne of the country's most trusted leaders offers time-tested and real world advice for leading in economic hard time ...
	Lystra M. Richardson - The Power of Poetry for School Leadership; Leading With Attention and Insight Lystra M. Richardson - The Power of Poetry for School Leadership; Leading With Attention and InsightPublisher: ScarecrowEducation \| 2003-06-20 \| ISBN: 0810847086 \| PDF \| 144 pages \| 5.61 MBThis work is an attempt to highlight issues of huma ...

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