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Business/Investing eBusiness & eCommerce: Managing the Digital Value Chain

Posted on 2010-03-17




Name:Business/Investing eBusiness & eCommerce: Managing the Digital Value Chain
ASIN/ISBN:354089327X
Language:English
Pages:222
File size:4.2 Mb
   Business/Investing eBusiness & eCommerce: Managing the Digital Value Chain

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This textbook focuses on the members of the digital value chain for eBusiness and eCommerce and dedicates a separate chapter to each of them: eProducts and eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, as well as eCustomer relationship management. In addition to business models and business webs, digital procurement and marketing processes such . . .
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