Programming eBusiness and eCommerce for Managers deitel (0130323640)

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Author: deitel
Publisher: Prentice Hall
Publish Date: 2001
ISBN: 0130323640
Pages: 794

e-Business & e-Commerce for Managers by Harvey M. Deitel (Author), Paul J. Deitel (Author), Kate Steinbuhler (Author) Product Description A text outlining every aspect of e-commerce, for professional managers. Introduces e-business, e-commerce, the Internet, and the World Wide Web, covering such topics as online monetary transactions, Internet security, e-customer relationship management, online industries, online banking and investment, and online career services. DLC: Electronic commerce. Deitel & Deitel have explained e-Business and e-Commerce in an easy to read and understand manner. It is directed to managers who may have a less technical background than those wanting to understand the nuts and bolts of Internet programming. This book discusses the management aspect of e-business and e-commerce, focusing on e-business models, development and management of e-business sites, online financial transactions, security and legal issues, and marketing. The book includes excellent case studies of the various e-business models. It would make an excellent text for either a graduate or undergraduate course in electronic commerce from a management focus. It is also an excellent primer for non-technical managers moving to an e-business model.

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