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Technical eBusiness & eCommerce: Management der digitalen Wertschöpfungskette
Posted on 2010-08-03
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More Andreas Meier, Henrik Stormer “eBusiness & eCommerce: Management der digitalen Wertschöpfungskette" Das Fachbuch stellt die Glieder der digitalen Wertschöpfungskette des eBusiness resp. eCommerce in den Mittelpunkt und widmet jedem Teilglied ein eigenes Kapitel: eProducts eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment sowie eCustomer Relationship Management. Neben Geschäftsmodellen resp. Business Webs werden digitale Beschaffungs- und Marketingprozesse ebenso behandelt wie elektronische Verhandlungsprozesse, Sicherheitsfragen mit digitalen Signaturen sowie das elektronische Lieferanten- und Kundenbeziehungsmanagement. Die Themen werden anhand klarer Vorgehensweisen und anschaulicher Anwendungsbeispiele erläutert. Als durchgehende Fallstudie dient der schrittweise Aufbau eines elektronischen Webshops für DVDs. Das Buch richtet sich an Studierende der Wirtschaftswissenschaften an Universitäten und Fachhochschulen; daneben ist es für Führungskräfte, Projektleiter und Fachspezialisten in Unternehmen geeignet, die sich mit der digitalen Wertschöpfungskette
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