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Business/Investing Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market With Audio { Repost }

Posted on 2010-03-16

Name:	Business/Investing Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market With Audio { Repost }
ASIN/ISBN:	081440815X
Language:	English
File size:	6 Mb
ISBN:	081440815X
Pages:	224 pages
Publish Date:	June 2004
File Type:	PDF
File Size:	6 Mb
Other Info:	AMACOM/American Management Association; 1st edition

Business/Investing Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market With Audio { Repost }

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Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market

With women heading some 40% of households in America, making 85% of consumer buying decisions and running 40% of all companies in the U.S., according to the authors, it makes sense that marketers would want to appeal to this huge audience. However, Johnson and Learned, cofounders of the consulting firm ReachWomen, believe that too many companies either don't cater to women or repeatedly send misleading messages. Marketers need to understand the customers, get their feedback and focus on the context of the product. For example, some products should be given out in a doctor's office while other items should be sent to the consumer. It's also important to understand the difference between generations.

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	Technical Don%27t Think Pink: What Really Makes Women Buy -- and How to Increase Your Shar Author: Lisa Johnson, Andrea LearnedPublisher: AMACOMPublish Date: June, 2004ISBN: 081440815X
	Business Dont Think Pink What Really Makes Women Buy And How To Increase Your Share Of This Crucial Market
	Business Dont Think Pink What Really Makes Women Buy And How To Increase Your Share Of This Crucial Market
	Business Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial MarketAMACOM/American Management Association; 1st edition \| ISBN: 081440815X \| 224 pages \| June 2004 \| CHM \| 0.4 MbWith women heading some 40% o ...
	Study Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Mark pic info:2007-04-17/1174424677_081440815x_origDon't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial MarketAMACOM/American Management Association; 1st edition \| ISBN: 081440815X \| 224 pages \| June 20 ...
	Business/Investing Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market Publisher: AMACOM/American Management Association; 1st editionLanguage: EnglishISBN: 081440815XPaperback: 224 pagesData: June 2004Format: CHMDescription: With women heading some 40% of households in America, making 85% of consumer buying de ...

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